Job Description

: for NRI Sales Lead PositionKey purpose of the job: The role is responsible for achieving the targets for order booking, sales revenue, unit sales and implementing the sales and Marketing strategy for projects in the international market through various levers of Sales.Key Accountabilities

• To oversee the entire Sales, Marketing and CRM of residential segment of all the Projects.
• To define the strategy for penetration and stay ahead of curve in international market and achieve the revenue targets defined.
• To liaison with the internal and external channel partners/agencies and ensure articulation of Companys desired image and position, to agencies both internal and external.
• Ensure that the Company regularly conducts relevant market research and coordinate and oversee this activity and monitor market trends.
• To participate in development of incentive plans for the sales team Sales management
• To review Sales team performance on a daily basis to ensure generation of leads through calls, references and various marketing & promotional measures and to ensure prompt responsiveness on sales enquires so as to maximize sales conversions
• To ensure productivity of the Sales team and provide necessary support in terms of training etc to enhance productivity
• To coordinate with other functions viz. Sales Admin/CRM, Engineering, Legal on critical customer queries
• Managing the entire customer life cycle with excellent customer experience from booking to Handover.
• To identify and develop relations with existing & new key customers (E.g. Corporates, HNI Clients)
• To oversee after sales support to the customers
• To identify and develop relationships with Partners (brokers/ property consultants) to ensure market penetration in the region.
• Responsible for planning, development and implementation of all of the companys marketing and sales strategies for residential space, communications, and public relations activities, both external and internal. To direct the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of the company.
• To assess the demand of products and services in the Real estate sector in the micro and macro market and accordingly plan the positioning of products and services offered by the company.
• To ensure effective implementation of Marketing strategies and initiatives to drive sales
• To identify local media for marketing communication and provide inputs to the centralized Marketing team
• To coordinate and support PR activities under guidance of the Central PR team
• To continuously track changing trends of the consumer and conveying the same to the HOD
• To track competitor movements in the region and strategies for their properties so as to get strategic advantage and first mover advantage

Strategic

• To develop the strategy for sales and sales plan in line with the Organization goals
• To provide market intelligence and trends in the market to enable shaping future strategy.
• To conceptualize & launch sales initiatives to maximize order booking
• To consistently evaluate market trends and competitor moves to protect existing sales and maximize future sales opportunities
• To achieve satisfactory customer satisfaction scores (CSAT) and collection targets
• Process improvement and automation for betterment of customer experience

Developmental

• Keep abreast of developments in the area
• Participate in recruitment of appropriate talent in line with approvals for work area
• Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning.
• To share best practices within the project/ region

Internal & External Interactions
Internal: CEO, Business Heads, All Functional Heads, Project Heads
External: Customers, suppliers, contractors, External consultantsEducation & Experience Requirement:

• Any Degree + Post Graduate/ MBA
• At least 17-23 years of relevant experience.
• Familiarity with real estate or construction sector

Larsen & Toubro