Job Description

Why does your role matter? xf0x9fx8ex96xefxb8x8fIn a rapidly evolving Web3 world, countless projects emerge, but few truly resonate or inspire loyalty. As a Lead Marketing - Web3, your mission is to make our Web3 gaming product stand out by crafting compelling narratives and fostering authentic connections. You're not just driving visibility; you're shaping a brand that becomes synonymous with innovation, trust, and community. Through strategic storytelling and engagement, youxe2x80x99ll position our product as a leader in the decentralized gaming space, turning it into a name that players and enthusiasts love, trust, and champion. This is your chance to define how people perceive and interact with the future of Web3 gaming.Introduction xf0x9fx93x96At Hike, wexe2x80x99re revolutionizing gaming and tech by blending innovation and immersive experiences. With our foray into Web3 gaming, wexe2x80x99re exploring uncharted territories to create products that redefine fun and ownership. Join us as we make waves in this exciting new frontier.Hike Code xf0x9fx93x9d( Our core cultural values )The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role xe2x86x92 Both a quest for greatness & shared values are important to us xf0x9fxa6xb8xe2x80x8dxe2x99x82xefxb8x8f
• Owner not a Renter xe2x86x92 Proactive & radically responsible. Everyone is an owner xf0x9fxa4x9d
• Pro-Sports Team xe2x86x92 Strength-based, results-driven with a "team-first" attitude xe2x9axbdxefxb8x8f
• Customer Obsession xe2x86x92 We exist to delight our customers xf0x9fx98x83
• Think Deeply & Exercise Good Judgement xe2x86x92 Clear mind, obsession to simplify & data-informed xf0x9fx99x87xe2x80x8dxe2x99x80xefxb8x8f
• Build & Make Magic xe2x86x92 Courage to walk into the unknown and pioneer new fronts xf0x9fx99x80
• Be Insatiably curious & keep Improving xe2x86x92 Curiosity to acquire new perspectives, quickly xf0x9fx91xa8xe2x80x8dxf0x9fx8fxab
• Move Fast & Be Dynamic xe2x86x92 Ruthless prioritization & move fast xf0x9fx99x8bxe2x80x8dxe2x99x82xefxb8x8f
• Dream Big, Be Bold & Think Long Term xe2x86x92 Courage to climb big mountains xf0x9fx9ax80

What Wexe2x80x99re Looking For

• Deep understanding of Web3 space, including NFTs, DAOs, and decentralized gaming ecosystems.
• Proven track record in crafting and executing Web3 marketing strategies.
• Strong storytelling and content creation skills for platforms like Discord, X, and LinkedIn.
• Expertise in public relations, media outreach, and managing brand perception.
• A creative and analytical mindset with the ability to manage multiple initiatives.
• Prior experience in partnerships, influencer marketing, or community management is a plus.
• Excellent communication skills, both written and verbal, with a flair for engaging diverse audiences.

What Youxe2x80x99ll Do xf0x9fx93xb2

• Establish Hike as a thought leader and pioneer in Web3 gaming.
• Develop and execute marketing strategies aligned with Web3 gaming vision.
• Identify unique trends and opportunities within the Web3 space to position our products innovatively.
• Build and maintain relationships with top-tier Web3 media outlets and journalists.
• Develop and execute comprehensive PR strategies to amplify our brand presence.
• Secure impactful media placements to position Hike as a leader in Web3 gaming.
• Build and nurture vibrant communities on platforms like Discord, X, and Telegram
• Create hype-worthy campaigns & drive engagement through AMA sessions, token drops, and user-driven initiatives.
• Craft compelling narratives around our Web3 gaming products that resonate with diverse audiences.
• Collaborate with designers to produce high-quality assets like videos, infographics, and NFTs.
• Identify and partner with influencers, DAOs, and key opinion leaders (KOLs) in the Web3 space.
• Collaborate with Web3 projects to co-create campaigns that amplify brand presence.
• Leverage on-chain analytics and Web3 tools to measure campaign performance.

xf0x9fx92xb0 Benefits xe2x86x92 At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at .

Hike