Job Description

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none\' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining \'impossible\'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.Lead - Integrated Multichannel MarketingPOSITION PURPOSE:

• This position contributes to Bayer Zydus Pharma Customer Engagement Excellence to support the development of cutting edge Bayer platform capabilities (i.e. Veeva CRM, Veeva Align, DMAC tool, DART, etc), Business Insight/Reporting solutions and maintenance of complete and accurate data (People, Customer, Product level) to create business value across all brands and TA's.
• Commercial support is provided when setting standards, developing platform frameworks, trainings and guidance as well as implementing services to the Commercial organization with main focus being Must-Win Brands. These actions help to successfully execute the India strategies and to ensure the future success of the India business and thereby positively contribute to the profitable growth of India Pharma business overall.

YOUR TASKS AND RESPONSIBILITIES: * Technical Subject Matter Expert on all Veeva Platform modules and functionalities

• Acts as the Go-To-Expert for Bayer enabled modules and functionalities (e.g. Consent Capture & Management, CRM, Best-Time-to-Meet, Survey, Event Management, Align, Coaching, Engage, Free-Text including monitoring process) and is able to train relevant stakeholders (e.g. Sales, Marketing, Medical).
• Understands and guides relevant stakeholders through the processes that are enabled by Veeva functionalities and other Bayer tools (i.e.DMAC) and upskilling them on a regular basis wrt changes and best practice processes
• Responsible for testing new features / functionality enhancements in every monthly Global release - Acts as 1st level of end-user support such as troubleshooting, ticket raising for all stakeholders.
• Supports publishing of digital contents into the Veeva CRM environment.
• Supports uploading or creation of Customer Surveys into the Veeva CRM environment and prepares & converts raw data into a format needed by relevant stakeholders for further analysis..
• Monitors the usage and finds solutions which will further enhance Veeva utilization and adoption (e.g. further training/guidance).
• Shares any success of approaches, makes suggestions on process and functionality improvements to the APAC IMCM/ Data Steward Community. Provides additional support to these Communities to further excel in IMCM execution. Aligns on Veeva configuration aspects with Regional APAC Customer Engagement Excellence and IMCM teams.
• Expert on Multi Channel Cycle Plan (MCCP) execution

• Informs, trains and aligns with all stakeholders on optimal MCCP preparation, uploading, execution, monitoring and deviation management.
• Is the Go-to-Expert on the Veeva Align module which is the pre-requisite for optimal territory management and optimal MCCP uploading.
• Monitors the MCCP attainment rates by individuals, teams, geographies, provides analysis and recommendations on how to improve the achievements.
• Provides Customer data back to the Country SFE / Customer Engagement Excellence as basis for Segmentation and Targeting Exercises
• Provides MCCP attainment data back to the Sales Incentive responsible colleagues for their analysis
• Drives expert reporting solutions and sets India Performance Standard expectation

• Informs, trains and aligns on India aligned Key Performance Indicators, definitions, algorithms/fomulas and minimum standards with all stakeholders, both activity and sales results based, in cooperation with the Country Sales Force Excellence / Customer Engagement Excellence colleagues.
• Leads at expert level all relevant and available reporting solutions including, but not limited to activity (DART Lite, SFDC operational reports/dashboards, Adoption KPIs) and sales (e.g. IQVIA, Primary and Secondary sales data management).
• Expert in data visualization tools such as Tableau.
• Is the go-to person for ad-hoc report creation where globally available solutions do not suffice.
• Is able to analyse the detail of reports by individual, team or geography, pro-actively flags issues or changes and provides solutions on how to improve the outcomes.
• Provides input and feedback to the APAC IMCM/Data Steward/BI Communities highlighting the success of approaches, makes suggestions on Reporting improvements.
• Assures Quality of People, Customer and Product Data (Medical & Commercial)

In Configuration phase:

• Works with Migration team to agree on Migration scope.
• Maps to be migrated legacy data into new Veeva CRM data model.
• Coordinates all data cleansing activities before data is migrated ensuring that only clean and relevant data is migrated.
• Helps to design the future data validation process (internal or external provider).
• Works on a data archiving plan for legacy system and coordinates alignment with local data privacy regulations.

In Testing phase:

• Supports migration, helps to test the new processes end-to-end and tests data quality.

In Hypercare phase:

• Primary contact for all data related questions.
• Implements data quality measures provided from global team.
• After Hypercare phase:
• Dominates at expert level all relevant and available Bayer data, reporting standards, governance processes and dependencies.
• Inspires and motivates relevant stakeholders to achieve ambition - 100% complete and accurate data quality (data integrity) in the Country CRM database.
• Informs, trains and aligns with all stakeholders on the processes regarding change requests to People, Customer, Product data, validates data requests and implements changes based on agreed protocols.
• Implements India standardized processes and performance standards with all stakeholders
• Works with Global and APAC Teams on best practice approaches, suggests improvements and provides solutions.
• Complies with local regulations, industry and Bayer's code of conduct at all times.

• Serves as Data Subject Matter Expert, drives optimal usage of all Bayer iMCM Platforms (i.e. Veeva CRM, DART Lite, DMAC), adheres to all Bayer standard and aligned processes and ensures a Company-wide understanding to advocate the right behaviors towards a superior Customer Engagement.
• Ensures complete and accurate Customer data integrity, which is quintessential to Bayer's ambition to be a leading MNC in the IMCM space.
• Ensures a clear stakeholder understanding on available reporting opportunities, KPIs, their definitions and algorithms.
• Drives behavioral changes in the Country Marketing, Sales and Medical stakeholders by implementing and following-up training initiatives on relevant processes and functionalities.

WHO YOU ARE:

• University / Bachelor degree in appropriate discipline. MBA preferable but not mandatory
• Minimum of 3 years of pharmaceutical CRM/Data Steward experience with a good understanding of Pharma Marketing and Sales processes
• Pharmaceutical Sales and Marketing experience a plus
• Prior Veeva Administrator and/or Veeva Align Certifications a significant advantage
• Proven Veeva process and functionality expertise including conveying the training of key users
• Advanced CRM and Segmentation and Targeting knowledge and experience
• Demonstrated proficiency in successfully providing reporting solutions to business stakeholders
• Expert Analytical skills
• Proven track record of project management
• Advanced Excel and data modelling skills
• Ability to communicate in English (oral and written), command of additional local language a plus
• Strong interpersonal / relationship building skills
• Ability to develop and implement innovative ideas and creative concepts.
• Ability to work independently with minimal guidance; determine own priorities and monitor resources within own work
• Proven ability to think strategically and act operationally BAYER Competencies
• Customer Focus: Builds strong customer relationships and delivers customer-centric solutions
• Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals
• Drive Results: Ensures accountability and consistently achieves results, even under tough circumstances
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives
• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here
https://www.bayer.com/enfstrategyfstrategyBayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.
Please don\'t rely upon any unsolicited email from email addresses not ending with domain name bayer.com or job advertisements referring you to an email address that does not end with bayer.com. For checking the authenticity of such emails or advertisement you may approach us at HROP_INDIA@BAYER.COM.YOUR APPLICATIONBayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.Location: India : Maharashtra : Thane
Division: Pharmaceuticals
Reference Code: 831636
Contact Us
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Bayer