Job Description

Role & Responsibilities :- Develop and execute a comprehensive growth strategy that aligns with the company\'s vision, leveraging product-led growth methodologies.- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.- Build and enhance the company\'s brand positioning, ensuring consistent messaging and brand identity across all touchpoints.- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.Ideal Candidate :- Product Adoption & Activation- User Acquisition Metrics- User Retention- Revenue Growth- Brand Awareness- Marketing ROITechnical Competencies :- Data Driven Decision Making & Analysis- Product Led Growth Methodologies- Digital Marketing, CRM and User Communications- Branding & Positioning, Project Management- Conversion Optimisation- Product Funnel Analysis (ref:updazz.com)

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