Job Description

Lead - Growth & MarketingGurugram, HaryanaRole & Responsibilities : - Develop and execute a comprehensive growth strategy that aligns with the company\'s vision, leveraging product-led growth methodologies.- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.- Build and enhance the company\'s brand positioning, ensuring consistent messaging and brand identity across all touchpoints.- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.Review Criteria :- Strong Growth Marketing/Growth Strategy Profile- Mandatory (Experience 1) - Must have 4+ YOE in Product-Led Growth Marketing for Good B2B Products- Mandatory (Experience 2) - Must be Strong in Data Analysis for marketing Campaigns to make data-driven decisions- Mandatory (Experience 3) - Strong experience in Digital Marketing, Content Marketing, SEO/SEM, Social Media, Email & WhatsApp marketing- Mandatory (Experience 4) - Must have experience in Market Research and Competitive Analysis- Mandatory (Core Skill) - Drive Product Adoption, Activation and Retention metrics- Mandatory (Company) - Good B2B Product Companies only- Preferred (Education) - Bachelors/Masters for Tier1 or Tier2 college (ref:updazz.com)

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