Job Description

Sphere collaborates with clients to transform their organizations by embedding technology and processes into every aspect of their operations, creating lasting competitive advantages. By combining global expertise with local insights, we help individuals and companies achieve their ambitious goals.Our current client, full-service direct response advertising agency specializing in digital marketing, media buying, and AdTech solutions to drive high-performing campaigns. We are seeking 2 skilled Digital Lead Generation Specialists with a Direct-to-Consumer (D2C) focus to drive lead generation campaigns using social media platforms and PPC channels. The ideal candidate will have experience targeting individual consumers in industries like insurance, legal, financial and other services, with a proven track record of optimizing ROI and delivering high-quality leads.Location: India, Ukraine, PakistanResponsibilities:

• Develop and execute D2C lead generation campaigns across Google Ads, Meta Ads, LinkedIn, and other PPC platforms.
• Create and optimize paid media campaigns to drive inbound leads directly from consumers.
• Implement call tracking (CallRail, Invoca) and click-to-call campaigns to capture inbound phone leads.
• Optimize landing pages and lead capture forms to maximize conversion rates and lower cost per lead (CPL).
• Monitor campaign performance using Google Analytics, GA4, Looker Studio, and CRM platforms (HubSpot, Salesforce).

• 3+ years of experience in D2C lead generation using social media and PPC platforms is a must.
• Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads is a must.
• Experience in insurance, legal, or financial services lead generation is a must.
• Hands-on experience with call tracking tools.
• Ability to analyze KPIs (CPL, ROI, CTR, conversion rate) and optimize campaigns to meet performance goals.
• Experience with landing page CRO and A/B testing.

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