Job Description

:Key Responsibilities:1. Integrated Content Development

• End-to-end responsibility to manage the internal news network to identify communication opportunities proactively.
• Design, develop and deploy high quality content assets across external channels including social media and editorial media.

2. Media Relations

• End-to-end responsibility for handling media queries and drafting media responses.
• Identifying media opportunities (national, trade and regional), drafting press releases, maintaining updated media lists.
• Responsible for coordinating with PR agencies and driving process compliance and enhancement for continuous improvement in agency deliverables

2. Digital Communication

• A cutting edge understanding of digital media (website and social media) to identify suitable content opportunities to deliver corporate messages in an engaging and impactful manner.
• Responsible for coordinating with digital agencies and driving process compliance and enhancements for continuous improvement in agency deliverables

3. Issue Management & Crisis Communication

• End-to-end responsibility for corporate ORM (tracking, reporting, escalation and response).
• Engaging with ORM agency and internal stakeholders to ensure suitable assessment and escalation of alerts to enable considered decisions on follow through actions.
• Engaging with units and business teams on ongoing issues to ensure communication preparedness for issues.

4. ESG/Sustainability Communication

• Provide content support for ongoing ESG and sustainability communication (content, stories, features and campaigns)

5. Thought Leadership

• Support the Head of Communications to drive thought leadership for the company through authored media articles, white papers, blogs and case studies as well as participation in relevant external forums.
• Identifying topics and developing thought leadership content on key focus areas for leadership team members.
• Support the Head of Communications for leadership speeches and articles

6. Advocacy

• Support the Head of Communication to design, develop and execute advocacy and media advocacy projects for the Company.

7. Corporate Brand

• Support the Head of Communication to design, develop and maintain a distinct corporate identity for the company.
• Periodic review of corporate identity guidelines and corporate communication assets (presentations, AVs, posters, etc.)

Aditya Birla Group