Job Description

: In real estate, the digital experience has become critical in the marketing mix. This role creates the right experience. Also, digital media is used to generate leads and the role plays a critical role in using digital media to engage the target TG and maximize lead generation for the project. Purpose : Design & implement digital marketing initiatives to expand customer reach, create a unique customer experience and engagement online, and increase the conversion ratio through various platforms PRINCIPAL ACCOUNTABILITIES Market Intelligence and Marketing Strategy - Stay updated on industry trends, market conditions, and competitor activities. Conduct studies to gain deep insights into consumer behavior, preferences, and motivations to formulate a digital marketing strategy. Analyse consumer data to identify trends, patterns, and emerging needs to drive strategic digital marketing-related decisions. Regularly review market research reports, participate in industry conferences, and engage in professional networking to gather insights. Brand Positioning - Oversee the design, functionality, and content of the corporate website to ensure it reflects the brand identity, values, and positioning effectively. Extract actionable insights from the analysis of brand health scores to inform strategic decision-making and optimize digital marketing strategies. Compare organization