Lead Digital Acquisition Manager
Year Mumbai, Maharashtra, India
Job Description
:Role/ Job Title: Digital Acquisition ManagerFunction/ Department: Technology, Analytics & Digital BankingJob Purpose:The role will lead digital acquistion of new customers through different channels for a product/ set of productsRoles & Responsibilities:
- Collaborate with BU heads to exchange customer acquisition/ behavior learnings across channels
- Collaborate with Business unit (BU) heads to drive customer acquisition across channels
- Own and deliver on business goals for respective product/s
- Manage a marketing budget, agency and vendor relationships
- Ownership for achieving campaign and business goals
- Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs
- Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month
- Utilizes reporting to ensure key performance indicators are met week on week and month on month
- Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space
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Job Detail
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Job IdJD3535742
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear