Job Description

About LowesLowes Companies, Inc. (NYSE: LOW) is a FORTUNExc2xae 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowes India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowes India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, .About the Team:The Marketing Creative Team at Lowe's Home Improvement is the driving force behind our brand's compelling storytelling and visual identity. This dynamic group of creatives collaborate to deliver impactful campaigns that inspire and engage our customers. By blending innovation with a deep understanding of the home improvement industry, the team crafts memorable experiences across print, digital, and social platforms. Dedicated to excellence, creativity, and customer focus, the Marketing Creative Team ensures Lowe's remains a trusted partner for every project, big or small.Job Summary:The Lead Creative Designer is the primary designer working directly with Creative Leadership and stakeholders and managing high complexity briefs that are at a campaign level involving multiple channels like email, display, social, audio, search, push/sms etc. They collaborate closely with Copywriters and Producers to maintain timelines and propose recommendations based on the business briefs The lead works independently on jobs that are both cross functional and complex. Typically they work on projects with high accountability and are categorized are tier projects ( high complexity, visibility and impact). They have deep expertise and experience across multiple channels for digital and print. They are strong creative thinkers and brilliant presenters, having the ability to influence the audience.The lead is expected to be an SME on all channels, it requires them to bring process and production efficiency and evolve the quality while being consistent to the brand standard. They are the problem solvers and proactively provide fresh solutions to solve for business briefs with minimal supervision. This role is responsible for being up-to-date on all media channel formats, standards as well as trends. The lead should have a customer centric mind-set and the ability to back design decisions with performance insights and data. They design a range of visual options to meet the needs of the business and resonates with the customer based on research and insights.
Experience working with US retailers and having an understanding of the cultural nuances is required for this role.Roles & Responsibilities:Core Responsibilities:

• Expertise in handling campaign level project execution.
• Understanding of the customer journey and basing creative solutions on that.
• Ability to understand creative performance data and connect the dots in building strong creative solutions that resonate with the customers.
• Lead high complexity projects that require multiple stakeholder buy-ins like campaign style guides, brand identities, platform testing etc
• Creative direction and review skillset on channel creatives for email, digital display, social, search.
• They partner with the agency designers to ensure consistency across all workstreams.
• On a regular basis they collaborate with copywriters, designers, creative leadership and marketing stakeholders to develop cohesive brand communications
• High quality of work in terms of layout, hygiene, type and on time delivery.
• High ownership and accountability.
• Leading channel and campaign level creatives.
• Developing design systems to guide the team and keep the production efficiency high while maintaining brand language consistency.
• In addition, the Lead Designer is a professional mentor for Designers and helps to review work for consistency. Feedback and advice are provided to groom on leadership skillset.
• Confidently present concepts and brilliant storytellers, able to defend the work and sell their idea.
• Strong design thinkers and proactive team players.
• Project management skillset and ability to navigate between multiple projects. Supporting the manager in allocating resources based on the briefs.

Years of Experience:

• 6-10 years in a similar role preferably in a design studio, advertising agency or retail organization.

Education Qualification & Certifications (optional)Required Minimum Qualifications:

• A design graduate- BFA, B.Des, MFA, M.Des or equivalent experience in a similar design role.

Skill Set RequiredPrimary Skills (must have)

• Portfolio showcasing campaign execution, creative pitches, digital marketing creatives, retail creatives and diverse visual design projects.
• Expertise in InDesign, Adobe Illustrator, Photoshop, After Effects and FIGMA.
• GenAI knowledge for creative efficiency is good to hav.
• General office programs such as Microsoft Word, PowerPoint, Excel.
• Candidate should have effective project management skills; oral and written communication skills; and ability to handle multiple tasks simultaneously.
• Experience at retail brand in-house creative department/ design house/ marketing agency

Secondary Skills (desired)

• Familiarity with Mac interface and OS.
• Presentation softwares.
• Experience working with US stakeholders.

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under state or local law. Lowes wishes to maintain appropriate standards and integrity in meeting the requirements of the Information Technology Acts privacy provisions.Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Lowe's