Lead Brand & Consumer Insight
Year Maharashtra, India
Job Description
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Designation: Manager
Updated: January 25, 2024
Location: Maharashtra, India
Organization: Metals
:
1) Job Purpose
Brand Management
4) Key Result Areas/Accountabilities:
Key Result Areas/Accountabilities
Supporting Actions
Marketing Strategy
- Defining over marketing plan
- Devise innovative growth strategies
Brand Management
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
Communication Strategy & Execution
- Own the development and messaging of the brand narrative
- Lead creative development to drive business KPI
- Create, execute, and manage marketing programs and campaigns
Consumer & Market Insight
- Monitor market trends, research consumer markets and competitors\xe2\x80\x99 activities
- Understand consumer pain points and baheviour
- Analyze brand positioning and consumer insights
- Stay up-to-date with industry trends and best practices in marketing
Consumer Experience
- Drive consumer experience across the purchase journey to drive conversion and repeat business
Architect & Interior Design Marketing
- Create, execute and manage programs to drive brand salience and sales from the Architect & Interior Decorator community
Marketing Execution
- Implement marketing campaigns across various channels (e.g., digital, social media, email, print) and track campaign performance
- Other ATL and BTL execution
- Monitor and analyze marketing performance metrics to identify areas for improvement
Qualifications:
MBA
Minimum Experience Level:
5-8 Years
Report to:
NA
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Job Detail
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Job IdJD3242200
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMaharashtra, India
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EducationNot mentioned
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ExperienceYear