Job Description

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations- Understand business objectives and design surveys to discover prospective customers' preferences- Compile and analyse statistical data using modern and traditional methods to collect it- Perform valid and reliable market research SWOT analysis- Interpret data, formulate reports and make recommendations- Use online market research and catalogue findings to databases- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct- Remain fully informed on market trends, other parties researches and implement best practicesRequirements and skills :- Proven Market Research Analysis experience- Ability to interpret large amounts of data and to multi-task- Strong communication and presentation skills- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office- Search engines, web analytics and business research tools acumen- Familiarity with CRM programs- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)- Working knowledge of data warehousing, modelling and mining- Strong analytical and critical thinking- BS degree in Statistics, Marketing or related field (ref:updazz.com)

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