Job Description

The Key Account Manager (KAM) for the Signature Outlet Channel is responsible for managing and developing key relationships with regional chain stores/outlets, particularly signature and premium outlet stores. This role involves driving sales, improving profitability, and ensuring brand visibility across the assigned key accounts. The KAM will work closely with clients to understand their needs, implement business strategies, and develop long-term partnerships that align with both client and company goals. He will be responsible to drive all category products available under Reliance Consumer Products Ltd. (Beverages, Daily Essentials, Home Care & Personal Care, Food & Impulse etc.)Key Responsibilities:1. Account Management:o Develop and maintain strong relationships with key decision-makers of regional chain stores and HoReCa Channel.o Identify growth opportunities within the assigned key accounts and work proactively to secure and expand business.o Ensure high levels of customer satisfaction by understanding and meeting client needs.2. Sales & Revenue Growth:o Achieve sales targets and profitability goals by ensuring the effective promotion of the brands products in the signature outlet stores.o Develop tailored sales strategies to maximize revenue opportunities in the outlet channel.o Monitor sales performance and implement corrective actions as needed.3. Strategic Planning & Business Development:o Analyze the performance of each key account and work to identify opportunities for expansion or improvement.o Collaborate with cross-functional teams (marketing, logistics, finance) to execute marketing campaigns and product launches within the outlets.o Forecast sales trends and plan resource allocation accordingly to meet demand in the outlet channel.4. Marketing & Brand Representation:o Ensure that the brand's image is well represented in the signature outlet stores through consistent branding and product display.o Work with the marketing team to implement store-specific promotions and campaigns.o Evaluate the effectiveness of marketing and promotional activities in the signature outlet channel.5. Reporting & Analytics:o Provide regular reports on sales performance, market trends, competitor activities, and customer feedback.o Maintain up-to-date knowledge on market conditions, outlet trends, and consumer preferences to anticipate shifts in demand.6. Negotiation & Contract Management:o Lead negotiations for agreements, pricing, and terms with key accounts.o Ensure compliance with agreed-upon terms and maintain the integrity of contracts and relationships.7. Customer Service:o Handle key account inquiries and resolve issues promptly to maintain strong client relationships.o Provide post-sales support, including troubleshooting, product inquiries, and resolving operational concerns.

Expertia AI Technologies