Job Description

:Job Title: Key account ManagerAbout us: With over 200 brands sold in nearly 180 countries, were the worlds leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, youll test new ideas, learn and grow, and unlock a brighter, more exciting future.Join us to create a career worth celebrating.About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. Well support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.Role Responsibilities:commercial delivery

• Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory
• Conduct Outlet wise annual volume planning & phasing
• Develop and monitor individual sales objectives on monthly / quarterly and annual basis.
• Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix.
• Ensure Increase in Share of Business (Market Share) across segments as per plan NSV

Relationship management

• Maintain relationships with all the key accounts for ensuring overall pipeline & revenue growth within channel and territory.
• Engage channels to close sales and deliver services thereby ensuring higher market share.
• Work as SPOC for the organization and establish strong rapport with channel partners to win confidence, anticipate needs and deliver appropriate product solutions Relations / OTIF

Strategic alliances

• Meet the WOD targets of the brands by ensuring the availability of relevant brands & variants on the outlets in the territory.
• Manage the new product launches in the regions and ensure all new products are available & listed at the outlets
• Negotiate & finalize annual contract and terms of trade with key accounts in the territory.
• Short list the outlets for Contracts & negotiate a win: win proposition in consultation with the line manager WOD

Execution & tracking

• Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory

• Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering
• Prepare reporting on the brands performance, needs and forecasts.
• Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME
• Coordinate with 3rd party agency for execution of the activations / launch at the outlet. On time/Right outlets selection/ROS/M&E

Customer management & MIS

• Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided.
• Keep the trade informed about pricing, promotion schemes etc.
• Responsible for the correct and timely submission of the claims and daily and monthly sales report
• Keep a track on the competitors activity and bulk competition deals; and report the same to line manager immediately Reports

Customer Marketing initiatives

• Maintain the organization's standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet
• Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers
• Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets.QDVP Contracts to drive Market share/Visibility/Activations

Process & systems

• Review customers' credit status, and collect outstanding as per the USL credit policy wherever applicable
• Ensure all claims of customers are submitted in a timely manner with required documentation
• Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing
• Ensure settlements & payments to outlets as per agreed terms

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that youre supported from day one.Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that youll be welcomed and celebrated for who you are just by being you. Youll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : RegularPrimary Location: Gurgaon SalesAdditional Locations :Job Posting Start Date : 2025-02-07

Diageo