Job Description

- Lead Generation KRA- Prospecting and Research- Conduct thorough market research to identify potential customers and target markets.- Use tools such as LinkedIn, CRM systems, and other data sources to identify decision-makers and generate lead lists.- Stay updated with industry trends and competitor activities to refine prospecting strategies.- Outbound Lead Generation- Execute outbound campaigns via cold calling, cold emailing, and social selling to generate new leads.- Develop scripts and strategies for outreach to maximize lead generation efforts.- Track and monitor outreach efforts using CRM tools.- Inbound Lead Generation- Collaborate with the marketing team to create and implement inbound lead generation strategies.- Monitor incoming leads through website, landing pages, and digital ads.- Qualify inbound leads by assessing their fit with the company\'s target customer profile.- Lead Qualification- Qualify leads based on predefined criteria (e.g., budget, need, timeline, authority).- Maintain a detailed record of lead interactions and qualification stages in CRM software.- Relationship Building- Build and nurture relationships with prospects through regular follow-ups, personalized communication, and value-based outreach.- Provide prospects with relevant information about products/services to guide them through the decision-making process.- Collaboration with Sales and Marketing Teams- Collaborate with the sales team to ensure seamless handoff of qualified leads for closing.- Work closely with the marketing team to align lead generation activities with ongoing campaigns and content marketing efforts.- Provide feedback to the marketing team on lead quality and campaign effectiveness.Performance Tracking and Reporting :- Track key lead generation metrics such as the number of leads generated, lead-to-opportunity conversion rate, and cost per lead.- Prepare regular reports on lead generation performance and present insights to management.- Use data to continuously improve and optimize lead generation efforts.Lead Nurturing- Implement and manage lead nurturing campaigns to engage prospects who aren\'t yet ready to purchase.- Use email marketing, newsletters, and targeted content to maintain engagement with leads over time.Technology Utilization :- Utilize CRM software, email automation tools, and other technology to streamline lead generation and nurturing processes.- Keep updated on new tools and technologies that can enhance lead generation effectiveness.Achieving Targets- Meet or exceed monthly/quarterly lead generation targets set by the management.- Consistently deliver high-quality leads that convert into sales opportunities. (ref:updazz.com)

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