Job Description

1. : Asst. Manager Ecommerce Unique Job Role Asst. Manager Performance Marketing E commerce Function Digital - WEFA & Jewellery Reporting to Senior Manager Online Experience Management (OEM) Business Corporate, IBD Grade Date --- Job Details The role requires to person to manage & grow the business for WEFA (watches, eyewear, fragrances & accessories) and Jewellery category for all countries of IBD through appropriate performance marketing strategies. The roles requires the person to carry out end-to-end strategy & execution of performance marketing campaigns focused on conversions and deliver sales targets. Strong analytical bent of mind is critical for the role. Agency experience is a plus. External Interfaces Internal Interfaces . Distributor teams across countries . Marketing agencies . IT team . Brand/ product Teams . Domestic ecommerce teams . Content team . Job Requirements Education . MBA from a premier B-School Relevant Experience . 2+ years, preferably in ecommerce Behavioural Skills . Analytical Skills . Communication . Stakeholder Management . Logical Reasoning . Detail Orientation . Negotiation Skills Knowledge . Complete suite of performance marketing tools & products like Facebook Business Manager, Google AdWords & equivalent programmatic tools . Hands on experience in SEM and e-commerce based campaigns . Email/ SMS campaigns . Strong understanding of Website Analytics (Google Analytics, Adobe Analytics etc.) . Strong data management techniques & effective utilization of the same for campaigns . Understanding of online attribution models . Latest trends & technologies . Knowledge of GMB implementation & campaigns would be a plus . Knowledge of engagement tools like clevertap, moengage etc. Process Contributions Process Contribution Process Outcome Performance Measure Ecommerce: Brand Website Performance Marketing 1. Plan overall performance marketing strategy for all brand websites of WEFA and Jewellery 2. Plan digital channels mix for each website basis visitor traffic, conversion rates, ROAS etc. 3. Proactively recommend creative ideas & drive the optimum strategy for each market 4. Optimize allocation of budget & drive continuous improvements in key metrics 5. Execute and manage all paid media campaigns directly and in alignment with internal and external stake holders 6. Regularly measure, review & report all campaigns 7. Regularly follow market trends & implement the latest marketing tools & strategies 8. Work with Google and Facebook to improve conversion through campaign optimisation . Execution of annual calendar . Execution & optimisation of planned budget . Implementation of latest marketing solutions . Achievement of traffic, clicks & sale target . Improvement in CTR, CPC, CPT, ROAS Ecommerce: Funnel Management 1. Work on increasing traffic to conversion on website using tools like clevertap, moengage etc. 2. Create annual engagement calendar for all websites and engage users to increase conversion 3. Create cohorts and send personalised communication to each segment to increase conversion . Execution of annual calendar . Engagement of users on website . Increase in traffic to conversion (CRO) Ecommerce: Website & Performance Analytics 1. Capturing & reporting of key metrics through Google & Adobe analytics, high degree of familiarity with the tools 2. Insights from the analytics to be implemented into successive performance campaigns & larger website strategy 3. Reviews & reporting with other teams & internal stakeholders 4. Ensure analytics is implemented on all websites correctly . Regular publishing of web analytics reports & insights . Continuous improvements to performance campaigns based on insights . Achievement of traffic, clicks & sale target . Improvement in CTR, CPC, CPT, ROAS . Improvement in website experience GMB: Implementation & Campaigns 1. Manage listing & verification of all new stores of IBD in relevant markets 2. Liaise with internal customer service teams & regional teams to setup processes to manage the experience on GMB . Listing of all stores on GMB in alignment with business teams . Efficient management of GMB . No of stores listed . Quality of listing like no of pictures, store details, Q&A, reviews etc.

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