Job Description

Job Title: Digital Marketing Executive (Social Media Specialist)

Location: Kolkata
Department: Marketing
Reports to: Marketing Manager

Job Summary:

We are seeking a creative and results-driven Digital Marketing Executive to manage and grow our social media presence. The ideal candidate will be responsible for creating, curating, and managing content across all of our company's social media platforms. This role requires a deep understanding of social media trends, audience engagement, and data analysis to drive brand awareness, customer engagement, and business growth.

Key Responsibilities:

• Social Media Strategy & Planning: Develop and implement effective social media strategies to increase brand visibility, engagement, and traffic across various platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.).
• Content Creation & Management: Create compelling, relevant, and visually appealing content (graphics, videos, copy) for social media channels in line with the brand voice and marketing objectives.
• Campaign Execution & Optimization: Plan and execute social media campaigns, promotions, and giveaways. Monitor and adjust campaigns based on performance to achieve business goals.
• Community Engagement: Actively engage with the online community by responding to comments, messages, and customer queries in a timely and professional manner. Foster positive relationships with followers, influencers, and brand advocates.
• Analytics & Reporting: Track, analyze, and report on key social media metrics (engagement, reach, conversions, etc.) to evaluate campaign effectiveness. Use data insights to refine strategies and optimize future campaigns.
• Social Media Trends & Best Practices: Stay updated on the latest social media trends, tools, algorithms, and best practices to ensure the company's presence remains relevant and competitive.
• Collaboration & Coordination: Work closely with the marketing, creative, and sales teams to ensure consistent messaging and brand alignment across all digital channels.
• Advertising & Paid Media: Manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), including budget allocation, targeting, and performance optimization.
• Competitor Analysis: Monitor competitor social media activities and identify new opportunities for growth and engagement.
• Brand Consistency: Ensure that the brand voice, messaging, and image are consistently applied across all social media platforms.

Qualifications & Skills:

• Educational Background:
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Experience:
• 1-3 years of experience in digital marketing with a strong focus on social media management.
• Proven experience in managing social media platforms, content creation, and executing successful campaigns.
• Technical Skills:
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
• Knowledge of basic graphic design tools (Canva, Adobe Spark) and video editing tools.
• Familiarity with Google Analytics, Facebook Insights, and other performance tracking tools.
• Additional Skills:
• Strong written and verbal communication skills with the ability to craft engaging content.
• Excellent understanding of social media algorithms, audience targeting, and content optimization.
• Creative, self-motivated, and able to work independently while collaborating effectively within a team.
• Strong organizational skills and the ability to handle multiple tasks and deadlines.

Working Conditions:

• Full-time position
• [Workplace Flexibility: Hybrid/Office-Based, etc.]
• [Hours: Mention working hours, if relevant]

Benefits:

• Health insurance, Paid leave, professional development
• Opportunities for growth and advancement within the digital marketing field.

If you're passionate about social media, creativity, and digital marketing, and you have a keen eye for engagement, apply today to join our dynamic team!

Job Types: Full-time, Permanent

Pay: ?9,000.00 - ?20,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person

Expected Start Date: 01/12/2024