Job Description

Company Description

Founded in 1989, AAYUSH WELLNESS LIMITED is a renowned health and wellness company based in Mumbai. Listed on the Bombay Stock Exchange (BSE), we are dedicated to offering top-quality nutraceuticals, dietary supplements, functional foods, and therapeutic solutions to enhance well-being globally. Join us in shaping the future of health and wellness with our innovative products and solutions.

Role Description

This is a full-time on-site role for a Digital Marketing Manager at AAYUSH WELLNESS LIMITED in Mumbai. The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing strategies, web analytics, and overall digital marketing initiatives to drive business growth and brand presence.

Responsibilities

Take complete ownership of the brand's digital marketing budget for Aayush Wellness and its affiliates, focusing on paid marketing brand campaigns.

Develop a robust digital marketing strategy to help the brand reach its target audience at scale, delivering growth at optimal costs.

Measure, optimize, and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Identify trends and insights, optimizing budget and plans based on these insights.

Lead testing and growth strategies across all digital platforms, analyzing performance to scale strategies based on feasibility.

Plan, execute, and measure experiments and conversion tests, driving a measurement mindset to foster growth.

Lead projects focused on analytics to measure digital campaign outcomes and plan effective consumer journeys.

Evaluate and recommend emerging technologies, providing thought leadership and perspective for appropriate adoption.

Build agile digital marketing capabilities to quickly pivot and meet dynamic business needs.

Manage relationships with external agencies and partners.

Develop and manage in-house operations capabilities for Programmatic and Social platform paid campaigns.

Establish and maintain effective measurement and optimization frameworks for all brand digital efforts at Aayush Wellness, including techniques like Marketing Mix Modeling, Multi-Touch Attribution, and Lift analysis.

Continuously upskill teams on new digital trends, tools, and measurement methodologies.

Job Types: Full-time, Permanent

Schedule:

• Day shift

Work Location: In person