Job Description

Responsibilities :- Manage and optimize marketing workflows, processes, and systems (e.g., CRM, marketing automation platform, project management tools). - Manage and maintain marketing databases and ensure data accuracy and segmentation is done for effective campaigns and sales outreach activities - Develop and execute email marketing campaigns, segmenting target audiences, personalizing content, managing performance through A/B testing and optimization, and tracking/reporting on key metrics to achieve campaign goals. - Develop and implement marketing campaign plans, budgets, and timelines for strategic accounts (ABM Marketing) - Design and develop strategies for thought leadership events, community led outreach campaigns for brand awareness and demand generation purposes - Develop a social media strategy, build content calendar and co-ordinate the execution - Support with creative production and asset management. - Collaborate with marketing team members (copywriters, designers, social media managers) to ensure project completion on time and within budget. - Assist with vendor management and oversee marketing project budgets. - Stay current on marketing trends and best practices. Qualifications :- Bachelor\'s degree in Marketing, Business Administration, or a related field (preferred). - Minimum of 4 years of experience in marketing operations or a related field. - Strong analytical and problem-solving skills. - Excellent project management and organizational skills. - Proficiency in MS Office Suite (Word, Excel, PowerPoint). - Experience in handling various B2B data management platforms such as ZoomInfo, Lusha, Apollo.io etc. - Experience with marketing automation platforms (e.g., HubSpot, Zoho) a plus. - Strong data analysis skills with experience in using marketing analytics tools. - Excellent communication, collaboration, and interpersonal skills. - Ability to prioritize multiple tasks and meet deadlines in a fast-paced environment. - Detail-oriented and highly organized. (ref:updazz.com)

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