Job Description

ROLE & RESPONSIBILITY:-

• Creating content for websites, social media, and other platforms
• Optimizing content for search engines
• Analyzing performance metrics to measure campaign effectiveness
• Staying up to date with digital marketing trends and best practices
• Participating in technical communities and providing thought leadership
• Collaborating with other departments on collateral and sales cadences
• Incorporating customer feedback into product strategy
• Representing the company at industry events
• Develop and execute IT-focused marketing strategies to drive growth in key markets.
• Collaborate with the sales and product teams to align marketing goals with business objectives.
• Define the buyer persona and segment audience for tailored marketing campaigns.
• Lead the creation of engaging, technical, and informative content such as blog posts, whitepapers, case studies, and website content.
• Work with the design team to produce marketing collateral, presentations, and email templates that align with the brand.
• Plan and execute multi-channel marketing campaigns across digital, social media, email, and traditional channels.
• Analyze the performance of campaigns and optimize for higher conversion rates and lead quality.
• Oversee brand messaging and ensure consistency across all channels.
• Manage content and promotional strategies for trade shows, webinars, and conferences to increase brand visibility.
• Design and implement lead generation strategies to attract new customers and nurture existing relationships.
• Measure and report on lead generation performance, adjusting campaigns based on results.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies.
• Maintain up-to-date knowledge of IT industry developments, new technologies, and digital marketing tools.
• Work closely with the sales team to align marketing and sales efforts, ensuring the

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Experience:

• Social Media ads web promotion & publicity caompaings.: 2 years (Preferred)
• Marketing: 3 years (Preferred)

Work Location: In person