Job Description

Organization Context Position Title: Associate Manager, International Communications Job Code TBD Grade: TBD Department: Corporate Communications Location: Gurugram Reports to: Lead - International Communications Role Level: TBD Job Purpose The incumbent will be part of the International Communications vertical within Corporate Communications, co-leading the development and implementation of Air India\'s International PR strategy and plans across several countries. The incumbent will be responsible for telling stories of Air India\'s ongoing transformation programme across functions our role as a flag-bearer of a modern, progressive India our expanding network and our world-class customer experience. Key Accountabilities Actively contribute to the development of Air India\'s International Communications strategy and plans with clear objectives and budgets across multiple markets to enhance the airline\'s reputation, promote its products, services, India as an attractive destination, new and current destinations, as well as its corporate activities, including executive profiling, citizenship, etc. Proactively identify PR opportunities to promote the airline, its network, products and services. Provide counsel, guidance, and messaging to executives participating in media engagement activities. Manage media enquiries, draft press releases, briefing documents, backgrounders, speeches, and other communication materials. Manage retained PR agency/agencies and/or consultants across regions. Organise press trips and experiences. Ensure maximum preparedness for crisis communication and manage crises in accordance with laid down protocols. Partner the Commercial, Operations, Customer Experience, Inflight Services, and other teams on oversight of company activities. Support social media and digital marketing activities on company-s owned channels. Skills Required for the role Strong PR/Communications experience, in an in-house or PR agency role Advanced level of verbal and written English language skills. Foreign language would be an advantage. Great interpersonal and networking skills Proven experience of being a strategic and creative thinker Advanced level of understanding on how to write for the media and how the media works Awareness and appreciation of foreign cultures Attention to detail and a keen interest in the airline business/aviation sector Key Performance Indicators High number of coverage in prominent titles of specified regions and markets Ensure high quality of media coverage across Increase share of voice in relevant markets Successful crisis management Management of media relations Delivery of error-free communication materials Educational and Experience Requirements Minimum Education Requirement Bachelor\'s degree Minimum Requirement Desired Experience 4 years 7 years

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