Job Description

Join us in shaping the future of e-commerce through innovative digital marketing strategies. Backed by industry leaders and technocrats from IIT, we offer a vibrant workplace that fosters creativity, learning, and growth. As part of our core team, you'll have the unique opportunity to drive significant impact in the dynamic e-commerce landscape.

Responsibilities

• Creating, optimizing, and scaling marketing campaigns on Facebook for e-commerce brands
• Strategy development : Developing and implementing a comprehensive Facebook ads strategy that aligns with the brand's goals and objectives.
• Targeting : Identifying the target audience for the ad campaign, selecting relevant demographics, interests, behaviors, and locations to ensure maximum reach and engagement.
• Budget management: Allocating and managing the ad budget, optimizing campaign performance to maximize ROI and minimize costs.
• Campaign monitoring: Regularly monitoring the ad campaigns' performance, tracking metrics such as impressions, click-through rate, conversion rate, and cost per acquisition.
• Optimization : Analyzing ad campaign data to make data-driven decisions and optimize campaign performance, including adjusting targeting, ad creative, and bidding strategies.
• Reporting : Preparing and presenting regular reports to brands, summarizing ad campaign performance and providing insights into key performance indicators.
• Keeping up-to-date : Staying up-to-date with Facebook advertising policies, industry trends, and emerging technologies, and adapting strategies to remain effective

Qualifications

• Advertising knowledge: Understanding the basics of advertising is crucial, such as target audience identification, message framing, campaign objectives, and call-to-action.
• Analytical thinking: The ability to analyze data and metrics is essential to determine the success of ad campaigns, identify trends, and optimize performance.
• Creativity : A person should have a creative mindset to develop unique and appealing ad designs and copy.
• Technical expertise: Understanding the technical aspects of Facebook Ads Manager, such as ad targeting, bidding strategies, and ad formats, is necessary to create and manage ad campaigns.
• Attention to detail: Paying close attention to details, such as ad placement, targeting, and budget allocation, can help optimize campaign performance and avoid costly mistakes.
• Flexibility : The ability to adapt to changes in ad algorithms, industry trends, and client needs is essential to ensure successful ad campaigns.