Job Description

The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs + 2,500 people worldwide. The primary objective of the company is to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL's work.The ideal candidate will have sales or marketing experience, including lead generation, presales qualification, post-sales nurturing, and project management experience. Industry experience with commercial cooking equipment is considered a plus. The individual will report directly to the Country Marketing Director and collaborate with team members at our global headquarters in Landsberg, Germany.The Inside Sales Executive who will be based in Bangalore (India), is a key function in the local marketing and sales organization to proactively drive sales of new business prospects. The Insides Sales Executive qualifies prospects via telephone and digital communication, thus developing it into a functional record where we can interact with and support the customer. Additionally, they execute lead qualification activities to continuously deliver a stream of highly qualified leads for the Field Sales Team to generate organizational sales growth. The Inside Sales Executive is responsible for the adaption and implementation of central tools including Salesforce/Marketing Cloud and is also responsible for developing regional, segmented strategic marketing campaigns together with the Country Marketing Director.

• Outbound communication (telephone, email, messages) to drive sales and support assigned field sales staff with event invitations and post-sales customer nurturing
• Qualify leads and update CRM system (Salesforce) with new information

• Design and implementation of target group-specific lead nurturing concepts and communication tools, including email messaging, journey development and calling campaigns which will allow the Sales Team the ability focus entirely on their sales activities.
• Ongoing tracking and reporting on leads qualification process to ensure leads from a variety of sources (e.g., trade shows, online demonstrations) are followed up on in a timely manner.
• Tracking and reporting on activities and marketing campaigns utilizing Salesforce reports and Dashboards, as well as Marketing Cloud
• Set-up and host of Online Webinars and manage follow-up activities to harvest qualified leads and manage the follow-up by the various teams down the sales path
• Support lead nurturing and webinar registration targets
• Adaption/implementation of central marketing tools

• Successful background in Sales, Marketing or Telemarketing (3 years or more) with proven record in moving targeted prospects to closed business.
• Familiarity with webinar platforms (e.g. Teams) and experience in running webinars.
• Experience implementing marketing campaigns.
• B2B background and/or practical parallel experience.
• Strong working knowledge of Microsoft Office and Salesforce/Marketing Cloud.
• Affinity for cooking; interested and aware of local food trends.

• Team player
• Self-starter with personal ambition to achieve the best results and personal objectives daily
• Highly organized, attention to detail
• Outgoing personality. Excellent communication skills, both written and oral
• Passion for Sales, Marketing and Customer Service
• Thinks and acts like an entrepreneur; reflects and questions own actions and looks at things in its entirety.
• Is flexible and can easily adapt to new situations.
• Thinks positively and believes in success, wants innovations, willing to go the extra mile - success seeker.
• Target-oriented and assertive, can inspire and enthuse those around them.

• Work in a dynamic and international company with an outstanding sales growth.
• A lean, process-oriented organization where individual responsibility and self-control of our staff are particularly encouraged. Inside Sales Executive will act as an entrepreneur in our business.

• Internal regional: Marketing Manager, National Marketing Communication, Field Sales, Customer Service
• Internal international: Marketing
• External: Prospects and customers especially street business

Rational