Job Description

Job Title: Digital Marketing Specialist (Mid-Level)

Location: Kochi

Job Type: Full-Time, Permanent

Position Overview: We are seeking a Digital Marketing Specialist with 6 months to 1 year of experience to join our team. The ideal candidate will have foundational knowledge of digital marketing strategies, B2B marketing tactics, and a solid understanding of the technology product landscape. In this role, you will work closely with the marketing team to implement and optimize campaigns that promote our IT products to businesses, build brand awareness, and support lead generation efforts.

Key Responsibilities:

• Campaign Development & Execution: Assist in planning, executing, and optimizing multi-channel digital marketing campaigns, including email, social media, paid advertising (PPC), content marketing, and SEO, with a focus on B2B audiences.
• Content Creation: Support the creation of engaging content for digital channels, such as blog posts, white papers, case studies, email newsletters, and social media posts that align with our IT product offerings and target market.
• Analytics & Reporting: Monitor campaign performance, track key metrics (e.g., leads, conversions, ROI), and assist with generating regular reports to assess effectiveness and recommend improvements.
• Lead Generation & Nurturing: Help drive lead generation efforts through digital channels, including creating landing pages, managing email campaigns, and using marketing automation tools to nurture prospects through the sales funnel.
• SEO & SEM Optimisation: Contribute to SEO initiatives, including keyword research, on-page optimisation, and content recommendations to improve organic search visibility. Support paid search and PPC campaigns.
• Market Research: Assist in analyzing competitor strategies, industry trends, and customer feedback to identify opportunities for digital marketing innovation and improvement.
• Collaboration & Cross-Functional Support: Work closely with the sales and product teams to align digital marketing strategies with business objectives, product launches, and promotional activities.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Academic background with a focus on digital marketing, B2B marketing, or IT products is highly preferred.
• Experience: 6 months to 1 year of experience in digital marketing or B2B marketing, ideally in the IT or tech sector. Internships or relevant projects in a similar role will also be considered.
• Technical Skills:
• Familiarity with digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Basic knowledge of SEO principles, keyword research, and content marketing best practices.
• Understanding of marketing automation tools (e.g., HubSpot, Marketo, or similar).
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Suite.
• Personal Attributes:
• Strong communication skills (written and verbal) with an eye for detail.
• Ability to analyze data and derive actionable insights.
• A proactive, results-driven mindset with a passion for continuous learning and growth.
• Ability to work both independently and collaboratively in a fast-paced environment.

What We Offer:

• Career Growth: Opportunities for professional development and career advancement in a rapidly growing tech company.
• Inclusive Environment: A collaborative, supportive, and innovative workplace where your contributions are valued.
• Competitive Salary & Benefits: Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.

How to Apply: If you're passionate about digital marketing and excited to help promote cutting-edge IT products to a global audience, we want to hear from you! Please submit your resume and a brief cover letter explaining why you're a great fit for this role.

Job Types: Full-time, Permanent

Pay: ?13,000.00 - ?30,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay

Ability to commute/relocate:

• Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 1 year (Preferred)

Language:

• Malayalam (Preferred)

Work Location: In person

Expected Start Date: 02/12/2024