Job Description

Company DescriptionIn India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies. Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about \xe2\x82\xa8.21,450 crores* (2.66 billion euros) in 2018 of which \xe2\x82\xa8. 15,824 crores*(1.96 billion euros) from third party. The Group in India has close to 18,000 research and development associates.In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over \xe2\x82\xa8. 12,460 crores (1.54 billion euros) in 2018. Additional information can be accessed at .Eco System GTM Manager :

• This role would be responsible for all MS data analytics, along with implementation of all user & seller-based loyalty programs (BeCo or any other program in the future)
• User recruitment: ride on new launches & promotion campaign for user recruitment, leveraging sales force and distribution network, implement and executing into BeCo marketing plan
• User engagement: together with MKR\'s, tailoring and roll-out of designed BeCo activities, regular promotion, manage loyalty programs and build user community to increase user stickiness and secure active rate for conversion
• Seller Engagement- design (with MKR & Sales) and deploy seller promos in the field, monitor execution. Evaluate promo effectiveness.
• Data Quality and System Accuracy proofing
• Implement the BeCo promotional user activities and successful roll-out to reach target
• Ensure good awareness of BeCo platform among internal and external target users, maximize BeCo\'s market influence.
• Operational Project Management - problem solving of everyday ad-hoc requests and bugs coming from local and user side- 1st level support for BeCo relevant topics as country administrator
• Input system changes and discuss improvements to Process owners
• Assure country BeCo operation (e.g. WH, SOP)
• Setting up a redemption center to disburse reward
• Co-ordination with Purchase, Vendor related to BeCo for smooth and timely execution and settlement of all promos and loyalty programme
• KPI- Beco related KPIs across Users, Cordless, Sellers- increase numbers and % penetration of tools for defined set of SKUs sold

QualificationsBE + MBA (Preferred)Overall 10+yrs of experience, with 3-5years of relevant experienceAdditional Information

• Excellent knowledge of trade and user marketing

• Understanding of target groups

• Budget Management

• Know how of Application and Product knowledge

• ROI on budget investment

Bosch