Job Description

ob Description: Influencer Marketing Executive

Position: Influencer Marketing Executive
Location: Chandigarh Group of Colleges, Jhanjeri Campus
Experience: 1-2 Years
Job Type: Full-Time

About Us:
Chandigarh Group of Colleges (CGC) Jhanjeri is one of the premier educational institutions in North India, committed to providing top-notch education and fostering a culture of innovation and creativity. We are looking for a dynamic Influencer Marketing Executive to join our team and help promote CGC's brand presence and engage prospective students through strategic influencer partnerships.

Key Responsibilities:

• Influencer Strategy & Execution: Develop and implement influencer marketing campaigns that align with CGC's branding and promotional goals, targeting prospective students and their networks.
• Influencer Outreach & Relationship Building: Identify, recruit, and maintain relationships with influencers across social media platforms, such as Instagram, Facebook, YouTube, and LinkedIn, to promote CGC's programs, events, and campus life.
• Content Collaboration: Work closely with influencers to co-create engaging and authentic content that resonates with CGC's target audience, showcasing campus events, student life, achievements, and academic programs.
• Campaign Management: Oversee all stages of influencer campaigns, from planning and briefing to content review and final execution, ensuring timely and successful delivery.
• Performance Monitoring & Reporting: Track and analyze the effectiveness of influencer campaigns, providing insights on reach, engagement, and impact. Prepare detailed reports and recommend optimizations for future campaigns.
• Trend Analysis: Stay updated with the latest trends in social media and influencer marketing within the education sector, identifying new opportunities for CGC's brand visibility.
• Budget Management: Assist in managing influencer budgets, negotiating contracts, and ensuring the cost-effective execution of campaigns.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 1-2 years of experience in influencer marketing, social media, or digital marketing, ideally within the education or youth marketing sector.
• Strong knowledge of social media platforms and influencer marketing trends.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to multitask and manage multiple projects with attention to detail.
• Analytical mindset with the ability to interpret data and provide actionable insights.

Preferred Skills:

• Experience working with influencer marketing tools and platforms.
• Familiarity with the education sector and an understanding of student demographics.
• Creative skills with an eye for detail in content development and brand storytelling

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Work Location: In person