Job Description

We are looking for a passionate and experienced Influencer Marketing Specialist who possesses a deep understanding of the influencer landscape, a strong network of influencers across various platforms, and a knack for developing and executing successful influencer campaigns. The ideal candidate will be someone who thrives in a fast-paced environment, is creative, detail-oriented, and possesses excellent communication skills.

Responsibilities:

• Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversions.
• Identify and cultivate relationships with influencers that align with our brand values, target audience, and campaign objectives.
• Negotiate and manage partnerships with influencers, including contract negotiation, content brief creation, and performance tracking.
• Collaborate with cross-functional teams (such as marketing, content, and creative) to ensure seamless execution of influencer campaigns.Monitor industry trends, platform updates, and competitor activities to inform strategy and optimise campaign performance.
• Analyse campaign results and provide actionable insights and recommendations for continuous improvement.
• Stay up-to-date on best practices, regulations, and emerging trends in influencer marketing.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven track record of successfully developing and executing influencer marketing campaigns.
• Extensive network of influencers across various social media platforms (Instagram, YouTube, etc.).
• Strong negotiation and relationship-building skills.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Familiarity with influencer marketing tools and platforms (e.g., influencer discovery tools, influencer marketing platforms, analytics tools).

Preferred Qualifications:

• Previous experience working in [food, clothing, jewellery niche].
• Experience managing influencer marketing budgets and forecasting ROI.
• Familiarity with content creation and/or digital marketing strategies.
• Passion for staying ahead of industry trends and emerging platforms.

Job Types: Full-time, Fresher

Pay: ?12,000.00 - ?15,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person