Job Description

Paytm is India\'s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm UPI, Paytm and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks\' financial instruments. To further enhance merchants\' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.About Role:Paytm is seeking a creative and strategic Influencer Marketing and Community Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing influencer marketing strategies to build brand awareness, engage our target audience, and drive customer acquisition. Additionally, you will nurture and grow our online community through meaningful interactions and engagement tactics.Key Responsibilities:Influencer Marketing:Develop and execute influencer marketing strategies and creative campaignsIdentify and build relationships with prominent influencers and thought leadersCreate and manage influencer campaigns to drive brand awareness and engagementMonitor influencer performance and campaign effectiveness, providing actionable insights.Community Building:Develop and implement strategies to build and grow communities around our brandEngage with community members, responding to inquiries and fostering a positive environment.Organise and manage community events, both online and offlineAnalyse community engagement metrics and adjust strategies as neededDigital Marketing:Collaborate with the digital marketing team to integrate influencer and community strategies with broader marketing effortsStay up-to-date with the latest digital marketing trends and best practicesUtilise SEO, SEM, and social media marketing to enhance community and influencer outreachTrack and report on key performance metrics to assess the impact of marketing initiativesDesired Skills and Experience:Bachelor\'s degree in Marketing, Communications, or a related field2 to 10 years of experience in influencer marketing and community buildingStrong knowledge of digital marketing strategies and tools.Excellent communication and interpersonal skills.Ability to work collaboratively in a fast-paced environment.Creative thinker with the ability to develop innovative marketing strategies.Experience with SEO, SEM, and social media marketing.Data-driven mindset with strong analytical skills.Why join us :1. A collaborative output driven program that brings cohesiveness across businesses through technology2. Improve the average revenue per use by increasing the cross-sell opportunities3. A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Paytm