Job Description

:India Foods Business is a full-service manufacturing and marketing unit comprising over 500 employees spread across over multiple locations across India. Our strong suite of products includes the Pillsbury, Betty Crocker, Haagen-Dazs and Nature Valley brands in both direct-to-consumer and B2B channels across Retail, Food Service and Bakeries & Exports. We combine the capabilities of a global enterprise with the entrepreneurial spirit and cultural awareness you would expect of a smaller local company.POSITION SUMMARYThe Consumer Insight/ Shopper Insight Associate Manager/Senior Analyst will be the champions of consumer/shopper insight in the EUAU region. These roles will be the driving force behind landing a Consumer First/ Shopper Channel approach within General Mills, combining local understanding within a regional framework.MAIN RESPONSIBILITIES

• Provide Consumer Insight support to the local business and/or drive growth for GMI key categories from channel expansion.
• Cover the breadth of CI, across all the key brands and categories that General Mills operates in. It will be important to interact regularly across all parts of the CI team, both with the category teams but also the Omnichannel and Predictive Analytics teams.
• Require the adoption and building of different skills and capabilities, helping to develop a well-rounded and impactful individual.

MINIMUM QUALIFICATIONS

• Graduate in marketing, business or related field
• 3-5+ years experience in Marketing, Insights or Research within a branded environment
• Experience at an FMCG organization, ideally (but not essential) with food experience.
• Experience in qualitative and quantitative research techniques across multiple platforms e.g. branding, shopper research, communications, product and packaging research.
• Ability to influence in a cross-functional and virtual environment and translate a significant amount of data and observations into actionable insights for business teams and ultimately influence our customers.
• Operate and influence effectively in a matrixed organization across regional and local stakeholders and multiple business functions
• Has consumer empathy, enjoys understanding consumer motivations and can provide examples of real consumer insight.
• Able to present with impact and influence senior stakeholders
• Strong ability to work autonomously
• A high degree of resourcefulness & ability to manage ambiguity
• Fostered and developed key relationships (eg. with agencies)
• Listens and responds to internal and external needs and the ability to constructively challenge.
• Comfortable working with cross-functional teams in a dynamic environment.
• Strategic thinking that can balance long term planning with the short -term needs of the business
• Business commercial awareness & appreciation
• Willingness & ability to travel when the business requires

PREFERRED QUALIFICATIONS

• Accustomed to synthesizing, building and credibly telling a story and then delivering this with impact.
• Data Expertise - Ensures data is high quality and gain understanding on how it fits with context as well as reconciles data differences. Understands historical industry and current business trends
• Integrity - Is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions.
• Capability development and application: Understands which capabilities are best suited to address business questions - Evolves/maintains existing tool kits.
• Insights and development application: Consistently leverage existing knowledge to gain insights, apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning, is discerning).
• Develops Self & Others - Develop insights that are actionable and inspiring for the Business Team in a way that builds confidence of the team and invites productive discussions and collaboration.
• Delivers Outstanding Results - Has a bias for action and is orientated towards achieving results.
• Agility - Has communication, prioritization, decision making and relationship flexibility.
• Influence & Impact - ability to credibly guide internal and external partners (markets and clusters, big or small) into the right direction - links expertise to business strategies resulting in positive business impacts.

COMPANY OVERVIEWWe exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for whats next.

General Mills