Job Description

About Lowe\xe2\x80\x99s Companies Inc.Lowe\xe2\x80\x99s Companies, Inc. (NYSE: LOW) is a FORTUNE\xc2\xae 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2019 sales of $72.1 billion, Lowe\xe2\x80\x99s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe\xe2\x80\x99s supports its hometown Charlotte region and all communities it serves through programs focused on safe, affordable housing and careers in the skilled trades. For more information,About Lowe\xe2\x80\x99s IndiaLowe\xe2\x80\x99s India is the retail technology center for Lowe\xe2\x80\x99s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe\xe2\x80\x99s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe\xe2\x80\x99s India now has a growing associate base which employs over 3000 people.Job Summary:The primary purpose of the Paid Media Analyst is to support the Paid Media Manager by delivering the daily execution and optimization of digital marketing campaigns. The Paid Media Analyst will support all aspects of digital marketing channel and campaign management, including day to day campaign stewardship, vendor partnership planning and collaboration, competitive tracking and insight, and campaign performance recaps and communication. The Paid Media Analyst is responsible for managing campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions. This role leverages digital marketing channels to drive in-store and online traffic, deliver total company metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs. Responsibilities include but are not limited to, collaboration on creative and ad copy strategies, determining target audiences based on business needs, preferences or behaviors, monitoring data and data process flows, product feed management, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external vendors. The Paid Media Analyst will be knowledgeable about database management and can understand and build programs that involve multiple variables delivered through a variety of sources.Roles & Responsibilities: Core Responsibilities:1. Develop paid media strategies: Plan and execute paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok, Reddit.2. Campaign management: Create, launch, and optimize paid media campaigns to drive brand awareness, traffic, lead generation, mobile app, and conversions. Monitor campaign performance, budgets, key metrics, and make data-driven adjustments to achieve campaign objectives.3. Audience segmentation: Conduct in-depth audience analysis across 1P/2P/3P audiences and identify appropriate cohorts for effective campaign targeting.4. Executes A/B testing to refine and improve performance continuously.5. Budget management: Monitor and manage campaign budgets effectively to achieve desired ROAS. Regularly review performance and adjust budget allocations to maximize campaign performance and efficiency. Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance. Prepare regular reports on key metrics, including impressions, clicks, CPA, CPV, RPV and ROAS. Provide actionable insights and recommendations based on performance analysis. Collaborate with internal stakeholders to ensure a cohesive and integrated marketing approach.Years of Experience: 3+ years of experienceBachelor\xe2\x80\x99s degreeMarketing, Business, Advertising, or related fieldMinimum 2+ Years of experience with in-depth knowledge on paid social platforms, advertising tools, and ad formats.Detail-oriented mindset with a focus on continuous improvementStaying up to date with industry trends and best practices.Experience with e-commerce or digital marketing for an online business is highly desirable.Education Qualification & Certifications (optional) Required Minimum Qualifications:Skill Set RequiredPrimary Skills (must have)Proficiency in Pinterest and Facebook Business Manager.Comfortable handling raw data and identifying trends.Ability to interpret insights from Data analytics tools.Strong programmatic knowledge.Secondary Skills (desired)Proficiency in Microsoft ExcelMeta Blueprint Certification.Experience on Epsilon people cloud (EPC)Lowe\'s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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