We\'re seeking an experienced Performance Marketing Executive to lead our paid advertising initiatives and contribute to full-funnel analysis. The ideal candidate will have a proven track record in driving results through digital marketing channels.Key Responsibilities :- Develop and execute paid performance marketing strategies across multiple platforms- Manage and optimize campaigns on Meta, Google, and other relevant ad platforms- Conduct comprehensive full-funnel analysis to identify growth opportunities- Lead ad hoc reporting and analysis to inform strategic decisions- Collaborate with cross-functional teams to align marketing efforts with business goals- Stay up-to-date with industry trends and best practices in digital advertisingRequirements :- Minimum 2 years of experience in paid performance marketing- Demonstrated expertise in managing campaigns on Meta and Google ad platforms- Strong analytical skills with experience in full-funnel analysis- Proficiency in ad hoc reporting and data visualization tools- Excellent communication and leadership skills- Bachelor\'s degree in Marketing, Business, or related field (or equivalent experience)Preferred Qualifications :- Experience with additional advertising platforms beyond Meta and Google- Familiarity with marketing automation and CRM tools- Knowledge of SEO and content marketing principles (ref:updazz.com)
updazz .com
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