Job Description

Location: Noida Experience: 7-8 Years Role & Responsibilities1. Content Strategy & Development:- Create, implement, and oversee a comprehensive content marketing strategy aligned with business goals.- Develop engaging, SEO-friendly content across multiple platforms, including blogs, social media, email campaigns, and other collaterals.- Collaborate with internal teams and external stakeholders to produce high-quality, on-brand content.- Supervise video and graphic content creation.2. Digital & Social Media Marketing:- Design and manage innovative digital and social media campaigns for various platforms like LinkedIn, X and Facebook.- Analyze and report on social media performance, providing actionable insights to optimize reach, engagement, and conversion.3. Event Marketing Coordination:- Plan and execute content ideas for on-ground events.- Coordinate with in-house teams to align content strategy with broader marketing goals.4. Market Research & Trend Monitoring:- Stay updated on market trends, peer/competitor activities, and emerging content formats.- Provide data-driven recommendations to enhance content strategies and improve target audience engagement.Preferred candidate profile:Education:- Bachelor's degree in Advertising, Mass Communication, or a related field.- Master degree or equivalent in a related field is a plus.Experience:- 7-8 years of experience in content marketing, or a related role within the Marketing domain.- Proven track record of managing successful marketing campaigns.- Preferred Education industry background (not mandatory).- Experience working with media, agencies, or entertainment production houses is an advantage.Technical Skills:- Proficiency in content creation tools and platforms.- Familiarity with social media management and analytics tools (e.g., Hootsuite, Google Analytics).Soft Skills:- Excellent written and verbal communication skills.- Strong negotiation and stakeholder management abilities.- Ability to meet tight deadlines.- Creative problem-solving and strategic thinking.- Should be open to travel to head office (Kanpur), as and when required. (ref:updazz.com)

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