Job Description

: We are looking for a sharp, creative and high-on-energy person to work in our marketing team with a flawless command on English and Hindi. The person should be a self-starter and should be able to take full ownership of the entire BTL efforts for IIFL Home Loan. The candidate must understand key business metrics to drive, dive deep on root causes & address relevant opportunities/weaknesses throughinnovative marketing programs. The role offers significant growth potential along with tremendous learning opportunity and exposure across all facets of businessKey Responsibilities :- Plan and budget promotional events for the assigned region and ensure quality events execution.- Coordination with vendors to execute marketing events - Work closely with sales team and identify marketing opportunities- Ensure standardization in marketing communication PAN India through its branches and other channels, aligned with central theme and communications- Manage BTL activities in the allocated regions and generate leads- Develop builder relationships to conduct cross promotional events- Identify areas for company promotion to optimize brand visibility to target segment- Tie ups and partnerships with companies to obtain relevant leads- Manage CSR activations and ground implementations, identify opportunities to create social impact through marketing and CSR.- Integration of ongoing and relevant offline campaigns with Social Media and Online platforms.- The role requires 50% traveling within assigned region and outside. (ref:updazz.com)

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