Job Description

Company - HostBooks LimitedDesignation - Manager - Digital Marketing-Experience - 10 to 14 Years in a product base companySalary - Best in the industryJob Location - Gurugram- Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media, PPC, and display advertising campaigns.- Design, build, and maintain our social media presence.- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies.- Plan, execute, and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience.- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.- Instrument conversion points and optimize user funnels.- Collaborate with agencies and other vendor partners.- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Requirements and skills- BS/MS degree in marketing or a related field- Proven working experience in digital marketing from the international travel industry.,- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.- Experience in optimizing landing pages and user funnels.- Experience with A/B and multivariate experiments.- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).- Working knowledge of ad serving tools (e.g., DART, Atlas)- Experience in setting up and optimizing Google AdWords campaigns.- Working knowledge of HTML, CSS, and JavaScript development and constraints.- Strong analytical skills and data-driven thinking- Up to date with the latest trends and best practices in online marketing and measurement. (ref:updazz.com)

updazz .com