Job Description

- Conduct comprehensive keyword research to guide content strategies and website optimization.- Optimize website elements including meta tags, headers, URLs, and internal linking for better search engine rankings.- Perform on-page SEO audits and provide actionable recommendations to improve website performance.- Develop and implement link-building strategies to increase domain authority and search rankings.- Analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.- Monitor SEO metrics and prepare detailed reports to assess the effectiveness of SEO strategies.- Collaborate with content creators and developers to ensure that SEO best practices are applied across the website.- Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices.- Perform competitor analysis to identify gaps and opportunities in SEO strategies.Requirements :- 2-3 years of experience as an SEO Expert or similar role.- Solid understanding of on-page and off-page SEO techniques.- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.- Experience with keyword research tools such as Google Keyword Planner, Ubersuggest, or similar.- Ability to analyze data and provide insights on SEO performance.- Knowledge of HTML, CSS, and JavaScript as it relates to SEO.- Strong understanding of SEO content strategy and the role of user experience in search rankings.- Familiarity with local SEO practices and strategies.- Excellent written and verbal communication skills.- Strong problem-solving skills and attention to detail.Preferred Qualifications :- Experience with technical SEO (site speed optimization, mobile SEO, crawlability, etc.).- Familiarity with local SEO and international SEO strategies.- Experience in SEO for eCommerce websites.- Knowledge of social media and content marketing and how they impact SEO.- Certification in SEO or related digital marketing fields is a plus.- Profile also required to work on Shopify and WordPress store, update and maintain them. - Shift schedule will be 3:30pm - 12:30am - Monday to Saturday. - Should be fluent in English and well versed with all SEO tools. (ref:updazz.com)

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