Job Description

xe2x80x93 Marketing Manager - ChennaiStrategy Development:

• Creating and implementing effective marketing strategies to achieve business goals.
• Own Social media management, from strategy, content creation, execution till monitoring, reporting and optimization
• Deploying successful marketing campaigns and own their implementation from ideation to execution
• Drive brand on social platforms on LinkedIn, Facebook, YouTube, Twitter, and Instagram thereby helping in creating in a consistent voice
• Manage & execute tradeshow, workshops, and product launch to create brand awareness, drive lead generation and lead to opportunity conversion

Campaign Management:

• Overseeing marketing campaigns across various channels, including digital, print, and social media.
• Produce webinars to engage customers, better understand their pain points and the topics most relevant to them, offer them bite-size learning they can apply on their jobs abetting to conversions
• Track performance of all campaigns with standard reports
• Create and execute campaigns and creatives for all key categories both ATL & BTL
• Implementation of effective Google Ad words campaign elements to generate MQLs and drive conversions
• Optimize keyword phrases to increase organic search traffic
• Responding to customer feedback and enquiries received through the digital platforms

Team Leadership:

• Managing and guiding the team
• Be in charge of marketing budget and allocate/invest funds wisely
• Coordinate across departments and other regional offices for any creative requirement

Market Research:

• Conduct market research and competitor analysis to optimally drive product awareness across all marketing channels.
• Collaborating with writers and content creators to develop engaging marketing materials.
• Monitor product distribution and consumer reactions

teams * Ability to grasp and present our productxe2x80x99s value proposition in a way that resonates and clearly articulates how we solve our buyersxe2x80x99 problems.

• measure product performance, campaign success, and customer feedback, making adjustments as needed based on their analysis.

Brand Management:

• Ensuring consistent brand messaging and maintaining a strong public image. Design brand communication strategies and use the right media to communicate them
• Ensuring brand consistency across all marketing materials and communications.

Performance Analysis:

• Measuring and analyzing the performance of marketing initiatives to optimize future campaign
• Manage digital campaign assets, landing page development and content, and tracking
• Manage social media budgets and optimally utilizing it for effective marketing initiatives
• Translate technical information into engaging, differentiating messages that address diverse customer groups and move them effectively through the buyer journey
• Deliver optimization and reporting of results against metrics, including use of web analysis tools such as Google Analytics, Email data reports, call volume, leads generated and conversions
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Create and execute monthly emailers and track the performance to optimize it for better results
• Maintain and monitor the performance of E-commerce website. Manage all advertising and promotional activities
• Manage PR activities: press releases, success stories, editorials and interviews
• Visit local markets to gain insights and also find potential dealers for Weldy products

TRAINING / TECHNICAL DIRECTION / EDUCATIONAL LEVELMBA in Marketing / MA Mass Communication10plus years of work experiencePRACTICAL EXPERIENCE / ADDITIONAL SKILLSKnowledge of designing softwares is a plusUnderstanding of e-commerce businessHands on experience with e-mail campaigning toolsUnderstanding of Digital Marketing Tools & ConceptsLANGUAGE SKILLSLanguageverygoodgoodbasicWritingvery goodgoodbasicLocalXxEnglishXxHindixxKEY QUALIFICATIONSxc2xb7Minimum 10 years of strong experience in marketing / corporate communicationxc2xb7Creativity and brand management enthusiastxc2xb7Tech fluency - can transform ideas into digital space with easexc2xb7Excellent verbal and written communicationxc2xb7Ability to manage multiple project independentlyxc2xb7Eye for detail and result orientedxc2xb7Knowledge of creative tool - Adobe Creative Cloudxc2xb7Deep understanding of digital marketing across Google Ad words, Facebook advertising, Instagram advertising, YouTube advertising, Affiliate marketing, Retargeting networks, Web tracking/attribution, Performance marketing tools (such as Google Analytics, MailChimp, Webengage), etc.xc2xb7Experience of executing growth hacks in both offline & online digital marketing platforms across paid and organic channels

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