Job Description

:

Objective : The Communications Manager will play a pivotal role in developing and executing communication strategies to enhance the company\'s brand reputation, both internally and externally. This position requires a creative thinker with excellent writing skills, a strategic mindset, and the ability to collaborate effectively across departments.

Title: Manager - Communications

Function: Public Affairs, Communications & Sustainability

Work Location: Corporate, Bangalore

Job Responsibilities:

- Create compelling and engaging content for various platforms, including press releases, articles, blog posts on the websites, social media updates, and internal communications. Ensure content maintains a consistent brand voice, tone, and messaging.

- Drive niche, tailor-made as well as national campaigns for the PACS department targeted at audiences, using HCCB social media strength.

- Develop and implement strategies to improve internal communication and employee engagement.

- Coordinate company-wide announcements, updates, and newsletters.

- Ensure all communication materials align with the company\'s brand guidelines and values.

- Monitor and maintain consistent brand messaging across all communication channels.

- Monitor and analyse communication metrics to assess the effectiveness of campaigns.

- Provide regular reports to management, offering insights and recommendations for improvement.

- Work with stakeholder engagement teams to weave narratives that make the case for positive change.

- Work with different communications agencies and vendors to drive communication efforts.

- Play an enabling role in ensuring a unique but consistent company brand experience for stakeholders, within and outside of factories - including the CSR sites.

- Continuously assess new platforms and channels for communication and narrative building.

- Evolve, test and nuance new communication campaigns models.

Reports To: National Manager - Communications

Key Customers

Internal Customers: All Functions

External Customers: State Governments, Civil Society, NGOs, Industry, Think tanks, Academia, Student organizations.

Job Requirements:

Qualifications: Bachelor\'s degree in Communications, Public Relations, Journalism, or related field (Master\'s degree is a plus).

Experience: 4-7 years of communications/messaging/campaign experience at a campaign agency or a corporate

Functional Skills:

- Ability to discover stories and narrate them across a variety of platforms ranging from social media to external media.

- Editorial capabilities including excellent writing and editing skills.

- Knowledge of social media, reach, distribution, measurement, and metrics

- Ability to manage multiple projects and deadlines simultaneously.

- Knowledge of branding, marketing, communications, and campaigns.

- Ability to create strong narratives and campaigns, customized to the audience.

- Knowledge of issues and trends in the manufacturing sector and the broader social, economic, political, and environmental landscape.

- Strategic thinking and effective networking and influencing skills.

- Ability to handle ambiguity that comes with working in cross-functional teams.

- Excellent communication skills, and ability to attend sensitively to various stakeholder issues.

- Fluent in speaking, reading, and writing in English and local languages.

- Analytical skills to interpret communication metrics and adjust strategies accordingly.

- Crisis communication experience is a plus.

- Strong interpersonal skills and the ability to work collaboratively.

Behavioural Skills:

- Drive Innovation

- Act Like an Owner

- Collaborate with the System, Customers and Key Stakeholders

- Develop Self and Others

- Inspire Others

Travel: 15-20% of the time

IIM Jobs