- Developing strategies and plans to increase brand awareness and sales through Above-The-Line (ATL) and Below-The-Line (BTL) marketing activities.- Identifying potential clients and developing relationships with them to sell advertising space for the car display activation and other brand promotion activities.- Negotiating contracts and pricing with clients, ensuring that all parties are satisfied with the terms of the agreement.- Identifying and analyzing market trends to develop new marketing campaigns that will appeal to target audiences.- Overseeing the implementation of campaigns, monitoring their effectiveness, and modifying them as needed.- Working closely with the creative and design teams to develop compelling promotional materials, including print and digital ads, social media campaigns, and marketing collateral.- Liaising with external vendors to ensure that all marketing materials are produced to the highest standard and delivered on time.- Collaborating with senior management to develop long-term business plans and strategies that align with company goals and objectives.- Maintaining up-to-date knowledge of industry trends, competitors, and best practices in marketing and advertising. (ref:updazz.com)
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