Job Description

Company Profile: Pilgrim is one of the fastest-growing and most innovative Direct 2 Consumer (e-commerce) beauty brands known to deliver the world\'s best beauty ingredients. Founded by serial entrepreneurs from IIT Bombay and IIM Ahmedabad, it offers a dynamic, fast-paced, and fun culture to be a part of.To have a look at our products, please visit our website https://www.discoverpilgrim.com/. Do connect with us on Instagram!Candidates based in Mumbai are preferred.Your Profile:- Proven work experience in the Brand for about 7-8 years- Experience in Makeup/Skincare or any FMCG brand preferred- Understanding of consumer needs and behavior- Stroanalytical ability - analyze data, develop insights, etc- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results- Have the ability to think big, delivering innovative strategic solutions- Budget management skillsRole & Responsibilities:- Manage a team of professionals in the brand team across design, content, social media, content studio, etc- Do budget allocation, influencer marketing, and social media planning across channels (D2C, Market Places,etc)- Accelerate Brand Awareness through excellent marketing execution, both online and offline- Lead creative development, Big Idea thinking, to move awareness, consideration, and trials- Launch NPDs with actionable marketing plans and go-to-market strategies- Liaise across various functions and collaborate for day-to-day functioning and business growth- Establish performance standards, cost and price parameters, market applications, and sales estimates- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs- Analyze brand positioning and consumer insights through regular consumer research- Monitor market trends, research consumer markets and competitors\' activities- Devise innovative growth strategies and look for opportunities in the market- Align the company around the brand\'s direction, choices, and tactics

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