Job Description

QualificationMBA/PG in Marketing with hard core 10+ years of experience in Product Marketing, Strategic marketing management, Team Handing, excellent performer- Marketing Strategies, Brand Management, Digital Marketing, Influencer Marketing, BTL Activities\xc2\xa0Key Result Areas :Handing Team, Strategic marketing managementVendor ManagementWork closely with several advertising agencies to manage brand marketing campaigns. Reduced the budget by building a strong relationship with local vendorsSocial MediaCreated and managed the company\'s online social media presence, Facebook, YouTube, LinkedIn, and InstagramLead Generation- Developed and implemented Facebook ad campaigns increasing telemarketing sales - Dealer Schemes- Revamped monthly and quarterly schemes for Dealers.Trade Marketing- Supervise Marketing activities for Channel Partners at a Pan India level. monthsBTL Activities- Increased brand awareness by 5X through various BTL activities like Market Activation, Trade Shows, Brand- Promotional Activities, Exhibitions, Product Launches, Dealer Meets, and Canopy Activities etc.Newsletter :\xc2\xa0- Preparing and editing organizational publications, including employee newsletters or stockholders\' reports, for internal and external audiencesE-Commerce Marketing :\xc2\xa0Handle E-Commerce platforms to increase online salesPR Activities :\xc2\xa0- Coordinating with association and PR agencies to promote brand through their newspapers / newsletters and user meetsInfluencer Marketing :\xc2\xa0- Negotiate influencer contracts for all collaborations and develop original concepts for influencer marketing (ref:updazz.com)

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