Job Description

SEO Head - Digital Platforms - GB08Role & ResponsibilitiesPlanning and Execution :- Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the - e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention.SEO and Traffic Generation :- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.Social Media Strategy :- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.AI and Technology Integration :- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform. Analytics & Reporting :- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.Project Management and Quality Control :- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.Team Management :- Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.Partner Management :- Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.Ideal Candidate :Educational Qualifications :- Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus.Work Experience :- 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.Skills :- Proven experience in content strategy, digital marketing, SEO, AI, and project management.- Extensive experience in e-commerce with a strong understanding of traffic generation, conversion optimization, and user experience.- Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project).- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and SEO tools (SEMrush, Ahrefs).- Experience in AI and machine learning frameworks like TensorFlow and PyTorch. (ref:updazz.com)

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