Job Description

Role & Responsibilities :- Architect and implement holistic SEO strategies tailored to elevate redBus\'s visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.- Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.- Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs.- Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavours.- Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.- Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.- Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.- Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.- Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.- Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.Ideal Candidate :- Expert knowledge of SEO practices, trends, and tools.- Strong leadership skills and experience in team management.- Excellent analytical and problem-solving abilities.- Understanding of web development as it relates to SEO.- Great communication skills and ability to work with cross-functional teams.- Degree in Marketing, Business, IT, or a related field. (ref:updazz.com)

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