Job Description

Function Expertise:Communication Strategy: Develop and implement an integrated communication strategy for enhancing company\'s reputation and brand image. Ensure consistent messaging and brand positioning across all external and internal communication channels.Content and Thought leadership: Spearhead the content strategy and development, including press releases, authored articles, and media Q&A. Serve as a subject matter expert in communications, creating integrated communication plans aligned with the overall reputation roadmap.PR Management: Lead all PR activities including press conferences, media round tables, and press events. Build and manage relationships with media, industry associations, and other external stakeholders.Investor and Policy Communications: Partner with senior leadership and the General Counsel on investor communications and public policy initiatives. Collaborate on exploring partnerships with government entities to drive brand impact.Problem Solving:- Reputation Management: Identify and address potential issues impacting the company\'s reputation. Implement proactive strategies to manage and mitigate risks.- Crisis Management: Develop and manage a crisis communication plan to handle any potential reputation threats/challenge. Act as a spokesperson during crises, ensuring clear, timely, and transparent communication.- Event and Partnership Management: Identify and develop partnerships with industry associations and influencers. Lead initiatives to engage with high-profile panels and drive relevant agendas.Interaction:- Leadership Support: Collaborate with the Senior Leadership Team to support external and internal communications. Act as a communications advisor, helping craft messages for various stakeholders.- Media and Stakeholder Relations: Serve as the official spokesperson and primary contact for media and industry stakeholders. Build and maintain strong relationships to support the company\'s brand and reputation.- Team Collaboration: Work closely with the Marketing team to align communication strategies with overall business objectives.CSR and Industry Engagement: Lead the Corporate Social Responsibility (CSR) initiatives and build partnerships with organizations that align with the brand\'s purpose. Engage with industry forums and platforms to enhance brand equity. Qualifications:- You should be bachelor\'s/ master\'s degree in Communication, Journalism Public Relations or related field.- 10+ years of experience in public relations, corporate communication, or a related field.Skills, experiences & behaviors:- Extensive PR and Communications Experience: Experience in PR and corporate communications, ideally with a background in agency or digital-first brands. Experience in the fintech sector is highly desirable.- Social Media Proficiency: Deep understanding of the social media landscape and its strategic applications for brand building and engagement.- Exceptional Communication Skills: Outstanding written and verbal communication skills, with a demonstrated ability to craft compelling messages and effectively convey information.- Creative and Strategic Thinking: Strong creative problem-solving skills with the ability to think strategically and innovatively in developing communication strategies and solutions.- Media Relations: Established network of media contacts and the ability to leverage these relationships to drive favourable narratives and enhance the brand\'s visibility.- Industry Associations and Forums: Solid understanding of industry associations and forums, with existing contacts and the ability to navigate these networks effectively.- Crisis Management: Demonstrated experience in managing crisis situations and protecting the brand\'s reputation, with a proactive approach to crisis communication and mitigation.NOTE :- From Startups and Crisis management exp is Mandatory. (ref:updazz.com)

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