Job Description

Vacancy detailsGeneral informationOrganisation Limagrain is an agricultural cooperative and an international seed group owned by 1,300 farmers located in Auvergne (in the center of France). Present in 49 countries and with 9,335 employees, the Group breeds, produces and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide. talent.limagrain.comReference 2024-10249LocationTaiyuanPosition descriptionEmployment TypeRegular Full TimeContractual hoursFull-timeFunctionSALES & MARKETING - MARKETINGSalary range+ 90 kMain Goalxc2xb7 To drive the strategic and operational marketing initiatives, ensuring the alignment of brand, product, and customer-focused strategies with the business goals of the Limagrain Field Seeds. This role emphasizes leadership in brand management, product lifecycle management, product development, campaign execution, and farmer-centric strategies to maximize market share and business impact.xc2xb7 Identify target segment, establish positioning, and develop marketing plans with specific objectives across different channels and segmentsxc2xb7 Lead the end-to-end execution of marketing programs, leveraging internal support and driving collaboration (Sales, Research, Supply Chain, and Support Functions)xc2xb7 Develop and drive digitalization of various processes in the organizationJob descriptionStrategic Marketingxc2xb7 Develop and execute brand and product strategies with both short- and long-term focuses, aligning with Limagrain Field Seed guidelines and India business objectives.
xc2xb7 Design the marketing budget and develop a comprehensive route-to-market strategy to achieve sell-out and POG (Product on Ground) targets.
xc2xb7 Manage the entire product lifecycle, from conceptualization to market exit.
xc2xb7 Create and implement crop strategies and campaigns that integrate seamlessly into sales strategies.
xc2xb7 Oversee the creation of promotional materials for both online and offline channels, ensuring alignment with brand guidelines.xc2xb7 Plan and track ROI for marketing campaigns while defining actionable go-to-market strategies tailored to farmer segments and market needsxc2xb7 Develop pricing strategy and drive value capturexc2xb7 Develop and drive digitalization of various processes in the organization
xc2xb7 Monitor market dynamics and adjust marketing approaches to capture shifts in grower behavior, needs, and expectations.Campaign Marketingxc2xb7 Develop product positioning and communication strategies to enhance product value propositions through direct market feedback.xc2xb7 Develop Launch plan for new product
xc2xb7 Plan and execute national campaign cycles, ensuring all activities are trackable, measurable, and deliver clear ROI.
xc2xb7 Coordinate and oversee seasonal campaign activations, structuring resources and tools for effective planning and execution.Product Marketingxc2xb7 Lead actionable farmer segmentation and develop financial plans tailored to each segment, maximizing customer acquisition and retention.
xc2xb7 Align Country go-to-market strategy with farmer insights and market conditions to deliver integrated product and service offerings.
xc2xb7 Develop customer-focused campaigns aligned with their journey, leveraging insights to create meaningful interactions.
xc2xb7 Collaborate closely with the sales team to implement go-to-market plans, ensuring farmer engagement strategies are effectively executed and monitored.
xc2xb7 Track key KPIs (e.g., market share, awareness, purchase intent) to measure the success of go-to-market initiatives.Operational Brand Managementxc2xb7 Coordinate with external agencies and internal teams to develop innovative marketing materials, packaging, and communication tools, including Above The Line (ATL) and Below The Line (BTL) campaigns.xc2xb7 Ensure branding strategies and guidelines are consistently implemented to achieve objectives like increased market share and brand awareness.xc2xb7 Support the field team in executing marketing programs and ensure optimal utilization of promotional tools.xc2xb7 Maintain and leverage a comprehensive customer database to enhance marketing program effectiveness.Product Development

• Work closely with Research team to develop product concept and needs

Skills: what we expect of youEXPERTISExc2xb7 Strong leadership, analytical, and communication skills, with a demonstrated ability to manage complex operationsxc2xb7 Proven ability to troubleshoot issues and implement effective solutions in high-pressure environments.xc2xb7 Cross functional abilitiesxc2xb7 Working in International environmentxc2xb7 Technical background in agriculture fieldsxc2xb7 Team spirit, sense of touchxc2xb7 Customer service orientedxc2xb7 Speaks English fluentlyYour benefits and working environmentProfit SharingCompanyLimagrain AsiaPosition localizationJob locationAsia, IndiaLocationAshok My home Chambers H.No 1-8-201 to 204, Flat No 208 & 209, 2nd Floor Ph-91 40 3004050, Sardar Patel Rd, Sindhi Colony, Begumpet, Secunderabad, Hyderabad, Telangana 500003, IndiaCandidate criteriaMinimum level of education requiredBachelor's degreeMinimum level of experience required10 years or moreRequesterPosition start date26/12/2024

Limagrain