Job Description

Job OverviewWe are seeking an experienced Head Of Marketing for our Mumbai office. This full-time senior position requires a professional with 7 to 10 years of experience. The Head Of Marketing will play a critical role in driving our brand strategy, leading innovative marketing initiatives, and repositioning our offerings in the education sector. The ideal candidate will utilize their expertise in digital marketing to enhance our brand's presence and reach.Qualifications and Skills

• Proven experience in developing and executing successful digital marketing strategies (Mandatory skill).
• Strong expertise in content strategy to enhance brand visibility and engagement (Mandatory skill).
• Experience in brand development, ensuring alignment with company vision and goals (Mandatory skill).
• Proficiency in managing SEO and SEM campaigns to drive organic and paid traffic.
• Excellent skills in social media marketing to engage with target audiences effectively.
• Data analytics abilities to measure performance and drive strategic decisions using insights.
• Expertise in email marketing for lead nurturing and customer retention.
• Competency in managing paid advertising campaigns and optimizing for maximum ROI.

• Develop and implement comprehensive marketing strategies to elevate brand presence and drive growth.
• Lead the creation and execution of content strategies that align with business goals and audience needs.
• Oversee brand development initiatives to ensure coherence with the company's vision and educational mission.
• Coordinate and optimize SEO and SEM efforts to maximize online visibility and lead generation.
• Engage target audiences through strategic social media marketing and community building.
• Analyze marketing metrics and performance data to refine strategies and ensure measurement against goals.
• Manage email marketing campaigns to increase customer engagement and product adoption.
• Administer paid advertising campaigns, ensuring effective budget allocation and campaign optimization.

Expertia AI Technologies