Job Description

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.See your commuteJoin us as Head of Marketing Asia At Barclays.Overall, this role requires expertise in stakeholder management, execution focus, channel management, digital proficiency, content creation, and event management.This role is based in Mumbai.Purpose of the roleTo develop and implement marketing strategies to promote brand, products, and services across various marketsAccountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the departmentxc3xa2xc2x80xc2x99s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L xc3xa2xc2x80xc2x93 Listen and be authentic, E xc3xa2xc2x80xc2x93 Energise and inspire, A xc3xa2xc2x80xc2x93 Align across the enterprise, D xc3xa2xc2x80xc2x93 Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship xc3xa2xc2x80xc2x93 our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset xc3xa2xc2x80xc2x93 to Empower, Challenge and Drive xc3xa2xc2x80xc2x93 the operating manual for how we behave.Share jobReasonable AdjustmentBarclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please reviewOur purposeWexc3xa2xc2x80xc2x99re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And wexc3xa2xc2x80xc2x99ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.To find out more about Barclays' strategy please clickEqual opportunitiesBarclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.Right to work statementBarclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.Learn more about Barclays locationsAcross our campuses, we offer modern workspaces, collaborative areas, and state-of-the-art meeting rooms. Facilities include wellness rooms, on-site cafeterias, fitness centers, and tech-equipped workstations. Designed for innovation and comfort, they support a dynamic and productive work environment.Health and wellnessGain access to wellness rooms, gyms and mental health support.A place where you can belongOur welcoming and inclusive culture supports you to bring your whole self to work, explore your potential and pursue your passions.Collaborative AreasModern spaces designed for teamwork and brainstorming.More than workTherexe2x80x99s so much more than work to involve and engage you on campus. From socialising to sports, from community events to volunteering.Your browser does not support the video tag.Learn more about Barclays locationsAcross our campuses, we offer modern workspaces, collaborative areas, and state-of-the-art meeting rooms. Facilities include wellness rooms, on-site cafeterias, fitness centers, and tech-equipped workstations. Designed for innovation and comfort, they support a dynamic and productive work environment.Health and wellnessGain access to wellness rooms, gyms and mental health support.A place where you can belongOur welcoming and inclusive culture supports you to bring your whole self to work, explore your potential and pursue your passions.Collaborative AreasModern spaces designed for teamwork and brainstorming.More than workTherexe2x80x99s so much more than work to involve and engage you on campus. From socialising to sports, from community events to volunteering.Your browser does not support the video tag.Be you. Be valued. Belong.We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success. Our colleague networks offer connection, support, and growth, while our "This is Me" series shares the unique stories of our colleagues. Committed to diversity, equity, and inclusion, Barclays values you for who you are and ensures you truly belong.You can learn more about our commitment to our colleague on our DE&I page.Application ProcessYour applicationWexc3xa2xc2x80xc2x99ll ask for information about you, your CV and cover letter. 1Your assessmentCovering your behaviours and ability at work. 2Your interviewExploring your past experiences and skills. 3Next stepWexc3xa2xc2x80xc2x99ll request additional information so that you can complete our screening process 4Working flexiblyWexe2x80x99re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.Hybrid workingWe have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, xe2x80x98anchorxe2x80x99, days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.Barclays is built on an international scale.Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, wexe2x80x99ll encourage you to embrace mobility, exploring every part of our operations as you build your career.Related contentSign up for job alertsMake sure you see job opportunities when they become available. Just add a few details below to stay up to date with jobs that suit you and your skills.Email Interested InSearch for a category and select one from the list of suggestions. Select a location from the list of options. Finally, click xe2x80x9cAddxe2x80x9d to create your job alert.

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