Job Description

About company - It is a multinational organization headquartered in the United Kingdom, India, and Thailand. The company has expertise in an advanced dermatological cosmetics skincare range of products. It has an exclusive market authorization distribution right to promote brands from reputed research-based global organizations in skincare.Job role - Head of Digital marketingLocation - GurgaonMandatory skills - Paid campaigns, social media and E-commerce management, influencers engagement, Content Writer, Graphic Designer and to experience of handling skin care.Responsibilities -

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains social media presence.
• Measures and reports performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identifies trends and insights and optimises spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing
• Plans, executes and measures experiments and conversions tests.
• Collaborates with internal teams to create landing pages and optimise user experience.
• Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points, drop off points, and optimises user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Ciel HR