Job Description

*Please note this role is not for 2070 Health*We are seeking an experienced and visionary Head of Digital Marketing (Chief Digital Marketing Officer) to lead the digital marketing efforts for a large hospital system in India. This role requires a dynamic individual with a strong background in healthcare marketing, experience in building strategies from the ground up (zero-to-one), and expertise in scaling operations.RequirementsKey Responsibilities:

• Strategic Leadership:

Develop and execute a comprehensive digital marketing strategy aligned with the hospital systemxe2x80x99s business goals, focusing on patient acquisition, engagement, and retention. * Campaign Management:Plan, implement, and optimize multi-channel digital campaigns across SEO/SEM, social media, email marketing, display advertising, and content marketing. * Budget Oversight:Manage substantial marketing budgets effectively to maximize ROI while ensuring cost efficiency. * Team Leadership:Lead and mentor a small team of digital marketing professionals while fostering collaboration with cross-functional departments. * Agency Collaboration:Coordinate with external agencies to deliver high-quality creative assets, media planning, and campaign execution. * Performance Analytics:Monitor and analyze key performance metrics (KPIs) such as traffic, conversions, and ROI. Provide actionable insights to improve campaign effectiveness. * Healthcare Expertise:Leverage industry knowledge to create tailored strategies that resonate with healthcare consumers and address their unique needs. * Innovation & Trends:Stay updated on digital marketing trends and technologies to ensure the organization remains at the forefront of the industry.Qualifications & Skills:

• Proven experience in senior digital marketing roles within the healthcare sector.
• Demonstrated ability to scale marketing operations from zero-to-one while managing growth at scale.
• Strong knowledge of digital tools such as Salesforce CRM (must have), Google Analytics, SEO/SEM platforms, and marketing automation tools.
• Exceptional leadership skills with the ability to manage teams and collaborate with external partners.
• Analytical mindset with proficiency in interpreting data to inform decision-making.
• Excellent communication and presentation skills.
• Bachelorxe2x80x99s degree in Marketing, Business Administration, or related field (MBA preferred).
• Years of experience: 10+ years.

BenefitsWhy Join Us?This is an exciting opportunity to shape the digital presence of a leading hospital system in India. You will have the autonomy to innovate while working with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies.

2070 Health