Description of the role:Content Strategy and Development
Strategize, Brainstorm, and Develop Content Partnerships:
o Collaborate with clients to create and execute innovative content, including branded content, brand integrations, activations, influencer marketing, events, rights management, tech innovations, social and PR campaigns, talent management, experiential marketing
Execute Content Programs:
o Serve as the day-to-day content expert and point of contact for clients, integrated agency teams, and partners. o Oversee the execution of content programs from strategy and ideation to creative development and execution, ensuring alignment with client objectives and overall media campaigns. Team, Client and Vendor Liaison
Team Management and Activation:
o Lead content teams and manage the activation of multi-platform distribution plans across digital, linear, and social media. o Develop and maintain timelines, manage production schedules, and ensure deadlines are met.
Client and Business Teams Coordination:
o Maintain close communication with clients, business teams, and vendors/partners to ensure deliverables are met and schedules are adhered to. o Ensure all content-related activities are aligned with the overall media campaign and client objectives. P& L Responsibility
Vision and Management of Content Initiatives:
o Contribute to the vision and management of branded content and entertainment initiatives for clients. o Develop and present compelling content opportunities that meet client marketing and media objectives.
Revenue and P&L Management:
o Own and drive revenue targets for designated regions. o Ensure P&L compliance to guarantee the successful performance of the content practice.
Media Strategy Alignment:
o Build strong relationships with media strategy and investment teams to align content programs with broader strategic priorities. Industry Trends and Innovation
Stay Informed on Trends:
o Keep up-to-date with current trends in content, storytelling, and technology. o Assess and leverage these trends to benefit client business strategies and objectives. Execution and Operations Management
Program Measurement and Optimization:
o Ensure pre, during, and post-program measurement and optimization plans are in place and aligned with KPIs.
Project Management:
o Oversee internal and external work streams and production processes during the creative development phase. o Produce and manage written and visual materials, including brand briefs, client recommendations, and program overviews.
Reporting and Legal Compliance:
o Manage project reports at the end of campaigns and ensure legal contracts are in place from a business perspective. Qualifications:
Experience:
o Proven experience in content strategy and development within a media agency, brand or publisher or similar environment. o Strong background in managing large-scale content initiatives across multiple platforms and formats.
Skills:
o Excellent strategic thinking, creative problem-solving, and project management skills. o Strong communication and interpersonal skills with the ability to build and maintain relationships with clients, teams, and partners.