Job Description

Key Responsibilities:
1.
Brand Strategy & Vision:
o
Develop and implement a comprehensive brand strategy aligned with Miraggio's vision and business goals.
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Define brand positioning, tone of voice, and messaging across all platforms.
o
Ensure consistent brand storytelling across all customer touchpoints.
2.
Campaign Development & Execution:
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Lead the ideation, development, and execution of integrated marketing campaigns (digital, print, social, and experiential).
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Collaborate with creative teams, agencies, and influencers to deliver innovative campaigns that resonate with our audience.
3.
Digital & Social Media Marketing:
o
Drive digital brand presence through targeted social media strategies, influencer collaborations, and content marketing.
o
Oversee the development of engaging content for web, social media, and other channels to foster community and brand loyalty.
4.
Market Research & Consumer Insights:
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Leverage market research and consumer insights to guide brand strategy and campaign development.
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Monitor industry trends, competitor activity, and consumer behavior to stay ahead in the market.
5.
Cross-Functional Collaboration:
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Work closely with product, sales, and e-commerce teams to ensure brand alignment across all departments.
o
Partner with PR and media teams to maximize brand visibility and media coverage.
6.
Budget & Performance Management:
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Manage brand marketing budgets effectively, ensuring ROI on all campaigns.
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Track and analyze campaign performance, adjusting strategies to optimize outcomes.
7.
Leadership & Team Development:
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Lead and mentor the brand marketing team, fostering creativity and professional growth.
o
Build a culture of innovation, collaboration, and results-driven execution.
Qualifications & Skills:

7+ years of experience in brand marketing, preferably in the fashion, lifestyle, or retail industries.

Proven track record of developing successful brand strategies and campaigns.

Strong understanding of digital marketing, social media, and content creation.

Excellent leadership, communication, and project management skills.

Creative thinker with a passion for storytelling and brand building.

Experience in managing budgets, teams, and external agencies.

Ability to analyze data and derive actionable insights.

Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).

Antal International